Following the November 2022 launch of ChatGPT, AI has once again grabbed the attention of businesses keen to understand its practical applications. One of the most significant applications of AI in marketing and communications is AI-generated content (AIGC).
Many marketers have already adopted AI tools to create or improve content that resonates with their audiences while saving time and resources. At the company level, some have integrated AI tools into their IT systems to help employees in different functions improve their work efficiency, while others are more cautious about the risks involved and allow only very limited use. As the technology continues to evolve, it's essential for marketers to stay informed and adapt their strategies accordingly to reap the benefits of AI while mitigating its risks.
To address this important topic, the Marketing and Communications (MarCom) Forum is delighted to invite Xu Jibang, expert consultant at Thoughtworks, and Chen Jianyu, founder and CEO of Anyhelper, to share case studies and their experiences in using AI tools in marketing and PR for content generation. Participants are also welcomed to share their experiences and insights and join the discussion with the speakers.
*Speakers will be online. But you're welcomed to attend the event in the European Chamber's Beijing office to meet with fellow members.
Agenda
14:00 – 14:05 Welcome remarks
14:05 – 14:35 Presentation by Xu Jibang, expert consultant at Thoughtworks
14:35 – 15:05 Presentation by Chen Jianyu, founder and CEO of Anyhelper
15:05 – 15:55 Roundtable discussion and Q&A
15:55 – 16:00 Closing remarks
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All listed speakers and content are confirmed at the time of publication. We reserve the right to make changes to the agenda as required.
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To cancel you can: 1) email Gao Rui at rgao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
