Industry 4.0 and 5.0 technologies such as Metaverse, AI, XR (AR, VR and MR) allow companies to innovate more rapidly, improve operational efficiency and make customer experiences more engaging. Among them, the metaverse has proved to be the field of transformational opportunities for small and big businesses, opening the doors for immersive consumer experiences. That allows businesses to create memorable interactions, driving higher customer satisfaction, loyalty, and ultimately, stronger business outcomes.
Shanghai has actively promoted virtual solutions for remodelling enterprises’ operations, promoting virtual customer engagements and growing a metaverse-based digital economy. On 25th July 2024, the local government issued "Several Measures on Promoting the Empowerment of Industrial Services for Industrial Upgrading", which are to provide financial support to projects with industrialised "metaverse" tools, such as 3D graphics engines, digital modelling, digital design, digital human generation, and spatial computing. The document promotes digitalisation and virtual solutions for improved efficiency and less environmentally impactful practices. The metaverse boosts business by enabling innovative marketing strategies and enhanced customer engagement through immersive virtual experiences, allowing brands to connect with global audiences in creative and personalised ways. Additionally, it opens new revenue streams while facilitating remote collaboration, reducing geographical limitations and expanding brand visibility across digital landscapes.
The event will raise the topics of Metaverse, AR and VRs’ effects on businesses’ development, resource-saving efforts and business expansion strategies.
Agenda (more speakers to be confirmed soon):
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14:00-14:30
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Registration and Networking
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14:30-14:35
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Opening Remarks, by a representative from the European Chamber
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14:35-14:55
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Keynote Speech One: Innovative Capabilities of Metaverse: Transforming Companies’ Digital Competitive Advantage, by Ms Flavia Cusaro, China Consultant for AnotheReality
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14:55-15:15
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Keynote Speech Two: AR/VR Enhancing Customer Experience and Product Development
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15:15-15:55
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Panel Discussion (including a 5-minute Q&A): Practical Sharing of Utilisation of Metaverse, and XR (AR, VR, MR) in Business Operations
Moderator:
Mr Simone Ciampi, National Vice Chair of the Information and Communication Technology Working Group
Panellists:
Mr Zehao Wu, Product Manager at eBay
Mr Wei Wen, Nokia
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15:55-16:00
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Closing Remarks, by a representative from the European Chamber
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Registration deadline:
22nd October 2024 COB
How to pay:
Pay while registering online or on-site.
Invoice: digital 普票 will be issued to registrants who applied when doing registration, in 10 workdays from 23rd October.
Terms & Conditions
Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.
Events are held in English and follow the Chatham House rule unless otherwise stated.
Advisory Council Policy
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.
For further information contact Maureen Dai mtdai@europeanchamber.com.cn
Cancellation Policy
If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email sh.marketing@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
Disclaimer 免责声明：
Please note that the European Union Chamber of Commerce in China (as the host of the event) might take photographs from the event and post these on its public webpage (or social media platforms) in order to create awareness of these events. By attending this event you consent to the European Union Chamber of Commerce in China taking and using such photographs as described above.
