The Marketing and Communications (MarCom) Forum is delighted to invite Xu Jibang, expert consultant at Thoughtworks, and Chen Jianyu, founder and CEO of Anyhelper, to share case studies and their experiences in using AIGC in marketing and PR. Participants are also welcomed to share their experiences and insights and join the discussion with the speakers.

• 2024-09-12 | 14:00 - 16:00
• Online via Microsoft Teams / European Chamber Beijing Office

Writing is a crucial skill in marketing and promotion, essential for creating compelling press releases and engaging articles. However, many professionals lack proper training, leading to errors that harm a company's image. This course aims to equip participants with the essential skills to write professional, polished press releases, enhancing their brand's credibility and impact.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2024-09-13 | 09:00 - 16:00
• Online Training

This workshop focuses on how HR and management can keep up with trends in DEIA practices and apply them in the context of China and Asia. This workshop includes a focus on building organizational and HR capability to support effective workplace processes.

• 2024-09-18 | 13:30 - 17:00
• Conference Room 2101, 21/F

[A 2-DAY Offline Training] Control and Practice of Project Process Management [2天线下培训] 项目全过程管理控制与实践

• 2024-09-20 - 2024-09-21 | 09:00 - 16:30
• Beijing(Will confirm venue 1-2 weeks before training)