【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

On the first anniversary of the release of the Interim Measures, the European Union Chamber of Commerce in China is honoured to invite well-known experts, lawyers, consulting institutions and representatives from industries to discuss the current situation, challenges and future trends of the AI industry in depth and conduct a comprehensive analysis of AI development. We look forward to your participation and work together to draw a more exciting blueprint for the future of the AI industry.
值《生成式人工智能服务管理暂行办法》发布一周年之际，中国欧盟商会有幸邀请业界知名专家、律师、咨询机构和中外产业界代表，深入探讨人工智能产业的现状、挑战与未来趋势，就人工智能发展进行全景分析。期待您的参与，共同为人工智能产业的未来描绘更加精彩的蓝图。

• 2024-07-12 | 13:30 - 16:30
• Innoway 中关村创业大街

The European Chamber Southwest China Chapter cordially invites you to participate in the scientific eye use lecture and free eye examination to be held on July 12, 2024 (Friday) at China-Singapore Maylook Eye Hospital (Chongqing). The Southwest Chapter of the European Chamber of Commerce collaborates with China-Singapore Maylook Eye Hospital (Chongqing) to create a visual fatigue relief station for members and their families. Join us and enjoy summer eye care together and guarding bright eyes.
中国欧盟商会西南分会诚邀您参加将于2024年7月12日（星期五）在中新美陆（重庆）眼科医院举办的科学用眼讲座以及免费眼部体检。欧盟商会西南分会联动中新美陆眼科医院为会员及家属爱心打造视疲劳解压站。加入我们，一起畅享夏日护眼，守护明亮双眸。

• 2024-07-14 | 14:30 - 16:30
• Visual Exploration Hall

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.

课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-07-19 - 2024-07-20 | 09:00 - 16:30
• 北京东直门亚朵S酒店

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• MS Teams

This course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

【课程背景】
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT 作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的 PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。本课程致力于通过前沿的 AI 技术，对PPT 设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲 PPT 的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
[Course Background]
In today's rapidly evolving digital era, the speed and reach of information dissemination have reached unprecedented levels. As a crucial tool for information presentation and communication, PowerPoint (PPT) has transcended its role of mere information transmission. It has become a tangible reflection of individual professional competence, creative thinking, and corporate brand image. A well-designed, content-rich, and logically structured PPT can immediately capture audience attention, effectively convey core information, and enhance persuasiveness.This course aims to revolutionize PPT design and presentation skills through cutting-edge AI technologies. Our goal is to help participants master advanced design tools and methods, enhancing their ability to create and deliver PPT presentations in a professional and captivating manner across various business, educational, and public settings.

• 2024-07-23 | 09:00 - 16:00
• Online Training

As a social responsibility assessment system for multinational companies, the EcoVadis rating system is not only an evaluation tool, but also a platform to drive companies to achieve sustainable development goals. If a company can achieve a good rating, it will not only help enhance the company's social reputation, but also help it to gain more cooperation opportunities in the global market.作为跨国公司采用的社会责任评估体系，EcoVadis评分不仅是一个评估工具，更是一个推动公司实现可持续发展目标的平台。公司能够获得较好的评级，这不仅有助于提升公司的社会声誉，也有助于其在全球市场中获得更多合作机会。

• 2024-07-26 | 09:00 - 16:00
• EU Chamber Beijing Office