【课程大纲】
第一节：常见的微信文案类型 1.企业新闻类文章（Corporate 风格）：转发率低，故事性弱 2.企业产品介绍类文章（科普风格）：技术内容不易读 3.企业服务推广类文章（广告）：形成广告效应不容易 4.企业成功案例故事类文章：又要精确又要好看，很难 5.观点表达类文章：价值观怎么与生意形成连接？ 6.活动通知邀请函文章：实用信息，数据最好 7.线上活动吸粉营销文章：没人参加就尴尬了
第二节：微信文案的大纲怎么写？ 1.克服“写作恐惧症” 2.一篇文章的首要任务是讲完整一个故事 3.微信文案独家指导数据：一段写几行，一篇写多长 4.学会写大纲，写文不用慌
第三节：写出10万+标题的10个小技巧（实战演练） 1.标题决定了一篇文能否被打开 2.标题传达信息，而不是噱头 3.标题党也分高手低手 4.送你10个标题公式 5.（现场训练）10分钟成为标题党
第四节：企业软文太难写！变成公式教你套 1.送你写作公式第一招：ABCDE故事写作法（叙事案例） 2.送你写作公式第二招：三个框架法（技术及产品介绍） 3.送你写作公式第三招：人证物证法（产品软文） 4.送你写作公式第四招：强扭甜瓜法（产品软文） 5.送你写作公式第五招：平行并列法（企业新闻活动回顾等） 6.作者都是改稿高手：自我检查一览表
第五节：继续送你8个提高完读率的文案开头公式 1.开头决定读者会不会继续，结尾决定读者会不会互动 2.第一印象法则：开头的版式不能乱来 3.开头公式一：热点切入法 4.开头公式二：“我有一个朋友”法 5.开头公式三：“最近有件事儿“法 6.开头公式四：导语摘要法 7.开头公式五：核心观点陈述法 8.不推荐使用的开头方法
第六节：还有4种文案结尾公式 1.结尾公式一：悬念转折法 2.结尾公式二：前后呼应法 3.结尾公式三：“赶紧来参与”法 4.结尾公式四：中心思想再强调法 5.结尾公式五：金句点题法
第七节：8种方法让你的文案更充实 1.如何突出内容重点：金句法 2.产品的卖点掰开揉碎具体化 3.每个观点都要找个证据 4.数据是最好的故事，多多益善 5.软文的信任感怎么营造——客户引言+专家支持 6.表格很能增加专业度 7.图片也要有信息量 8.视频怎么插入文章中？
第八节：10招快速提升文案颜值专业度（效果立显！） 1.企业公号的排版也可以很美 2.第一招：预设好的视觉设计 3.第二招：统一配色 4.第三招：漂亮的小标题们 5.第四招：打散全文 6.第五招：金句多多益善 7.第六招：一张图+一句金句=一篇好文 8.第七招：开头的小心机 9.第八招：结尾的小窍门 10.第九招：亲自设计好看的图片 11.第十招：风格统一
【Course Outline】
Session 1: Common Types of WeChat Articles
- Corporate News Style: Low forwarding rate, weak storytelling
- Corporate Product Introduction Style: Technical content difficult to read
- Corporate Service Promotion Style: Difficult to achieve advertising effect
- Corporate Success Story Style: Precise and attractive, yet challenging
- Opinion Expression Style: How to connect values with business?
- Event Invitation Letter Style: Practical information, data preferred
- Online Activity Fan Attraction Marketing Style: Awkward without participants
Session 2: How to Write a WeChat Article Outline
- Overcoming "Writing Anxiety"
- The primary task of an article is to tell a complete story
- Exclusive guidance data for WeChat copywriting: How many lines in a paragraph, how long in an article
- Learn to write an outline, no need to panic when writing
Session 3: Writing 10 Techniques for Titles Over 100,000+ (Practical Exercises)
- The title determines whether an article is opened or not
- Titles convey information rather than sensationalism
- Different levels of skill in title clickbait
- Give you 10 title formulas
- (Live training) Become a clickbait master in 10 minutes
Session 4: Corporate Soft Article Writing Is Too Difficult! Turning into a Formula Teaches You How
- Giving you the first writing formula: ABCDE storytelling method (narrative case)
- Giving you the second writing formula: Three framework method (technical and product introduction)
- Giving you the third writing formula: Testimonial evidence method (product soft article)
- Giving you the fourth writing formula: Forced metaphor method (product soft article)
- Giving you the fifth writing formula: Parallel structure method (corporate news and event review, etc.)
- Authors are all masters of revision: Self-checklist overview
Session 5: Continuing to Give You 8 Formulas to Improve Reading Rate at the Beginning of Copywriting
- The beginning determines whether readers will continue, and the ending determines whether readers will interact
- First impression rule: The format of the beginning cannot be chaotic
- Beginning Formula One: Hotspot entry method
- Beginning Formula Two: "I have a friend" method
- Beginning Formula Three: "Something happened recently" method
- Beginning Formula Four: Introduction summary method
- Beginning Formula Five: Core viewpoint statement method
- Not recommended opening methods
Session 6: There Are 4 More Copywriting Ending Formulas
- Ending Formula One: Cliffhanger method
- Ending Formula Two: Before and after echo method
- Ending Formula Three: "Come and participate quickly" method
- Ending Formula Four: Central idea emphasis method
- Ending Formula Five: Highlighting a golden phrase method
Session 7: 8 Methods to Make Your Copywriting More Substantial
- How to highlight key content: Golden phrase method
- Break down and specify the selling points of products
- Every point needs evidence
- Data is the best story, the more the better
- How to build trust in soft articles - customer quotes + expert support
- Tables greatly enhance professionalism
- Images should also have informative content
- How to insert videos into articles?
Session 8: 10 Techniques to Quickly Improve the Visual Professionalism of Copywriting (Immediate Effect!)
- The layout of corporate WeChat can also be beautiful
- Technique One: Pre-designed visual design
- Technique Two: Unified color scheme
- Technique Three: Beautiful subheadings
- Technique Four: Disseminate the entire text
- Technique Five: More golden phrases
- Technique Six: Clever opening
- Technique Seven: Smart ending
- Technique Eight: Personally design attractive images
- Technique Nine: Consistent style
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A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦
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