Writing is a crucial skill in marketing and promotion, essential for creating compelling press releases and engaging articles. However, many professionals lack proper training, leading to errors that harm a company's image. This course aims to equip participants with the essential skills to write professional, polished press releases, enhancing their brand's credibility and impact.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2024-09-13 | 09:00 - 16:00
• Online Training

At this year’s annual Human Resources Conference, the European Chamber South China Chapter invites general managers and HR leaders from multinational and small-to-medium-sized companies to discuss key strategies for HR teams to adjust to China's economic downturn and shifting landscape. Speakers will explore the impact of business changes on HR plans for 2024/2025 and how HR can better support business growth in China. The conference will also examine how digital tools and AI technologies can enhance efficiency, elevate the employee experience, and drive organizational transformation.

• 2024-11-15 | 13:00 - 17:40
• To be confirmed