By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

中国欧盟商会与易迪思携手举办超值线下公开课——业务赋能专场
课程包括：新产品研发项目管理、一张画布拉通组织与个人目标、因企制宜的识人用人、对标学美的从战略到执行、经营系统思维提升工作坊

European Chamber and Eddic jointly host High-Value Public Courses - Business Empowerment Session
The courses include: New Product Development Project Management, Aligning Organizational and Personal Goals with One Canvas, Tailoring Talent Management to the Enterprise, Learning from Midea: From Strategy to Execution, and Executive Workshop on Enhancing Systematic Business Thinking.

• 2024-08-19 - 2024-08-22 | 09:00 - 17:00
• Conference Room, Guangdong Branch, Generali China Life Insurance Co., Ltd., 18th Floor, Chow Tai Fook Financial Center, 6 Zhujiang East Road, Zhujiang New Town, Tianhe District, Guangzhou

This course is suitable for all working people who want to improve their work efficiency and free themselves from tedious tasks with the help of AI big language model.
AI时代到来，企业希望员工可以提高效率，可以成为多面手，来降低成本。员工希望从一些简单但繁琐的工作中解放出来，而更多的专注核心业务和自身发展。那么大语言时代的到来，一个免费的网页，只需轻松对话，就可完成这两大心愿。

• 2024-08-20 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

In the rapidly changing policy environment, mastering efficient government relations management strategies is the key to the steady development of enterprises. This training aims to help government affairs practitioners better manage and maintain the relationship between enterprises and government departments, fully and comprehensively carry out specific implementation work, and understand how to more effectively express the interests and demands of enterprises to the government. The course will attempt to focus on how to find the right stakeholders from the perspective of the working style of multinational corporations. Based on win-win solutions, it will explore how to communicate specifically with the government in order to establish cooperation mechanisms and handle related issues effectively.

在快速变化的政策环境下，掌握高效的政府关系管理策略是企业稳健发展的关键。此次培训旨在帮助政府事务从业者更好地管理和维护企业与政府部门的关系，充分全面地做好具体的执行性工作，了解如何更有效地向政府表达企业的利益诉求。课程将尝试从跨国企业工作风格的角度，关注于如何找到正确的利益相关方，在双赢的解决方案基础上，探讨怎样与政府进行具体沟通，以期建立合作机制、处理好相关问题。

• 2024-08-21 | 13:20 - 17:00
• Teams online

This workshop focuses on how HR and management can keep up with trends in DEIA practices and apply them in the context of China and Asia. This workshop includes a focus on building organizational and HR capability to support effective workplace processes.

• 2024-08-21 | 13:30 - 17:00
• Room tbc in Building 2 (Depend on the number of attendees)

In 2024, the involution amongst various industries is getting increasingly severe because of the uncertainty caused by global geopolitical crisis and the adjustment and favor of national policies. Whether choosing expanding overseas or maintaining stably, reducing cost and improving efficiency and continuous innovation is the top priority of enterprises. Meanwhile, whether it’s cost reduction and efficiency improvement or continuous innovation, both shall be achieved through transformation. However, such transformation cannot be fulfilled smoothly.
进入2024年，面对全球地缘政治危机带来的更多不确定性，以及国家政策的调整和倾斜，各行业的内卷愈加艰巨。无论是选择出海扩张，还是稳健守成，降本增效和持续创新是现今企业关键任务中的重中之重。同时，无论是降本增效，还是持续创新，都需要通过变革来实现，然而，都在推进过程中并不那么一帆风顺。

• 2024-08-22 | 13:50 - 17:10
• Conference Room - Chengdu, ICC Club Managed by TEC, Level 5 Office Tower 1, Chengdu ICC ICC环球贸易广场一号办公楼5楼ICC会议中心-成都厅

Overcoming unconscious bias is key to build an inclusive team, and it requires team members to have a deep self-awareness, acknowledge unconscious biases, understand the science behind biases and develop mitigation strategies to address them. The course helps people break unconscious biases, recognize the strengths of diverse individuals, value the unique contributions of colleagues and join efforts to build an inclusive diverse team.

• 2024-08-29 | 14:00 - 17:00
• C405, Beijing Yansha Center, 50 Liangmaqiao Road, Chaoyang District, Beijing | MS TEAMS

This course aims to upgrade Excel data analysis through AI technology to help students master knowledge and skills in data preprocessing, data cleaning, data modelling, data analysis and visual presentation.
本课程旨在通过AI技术升级Excel数据分析，帮助学员掌握数据预处理、数据清洗、数据建模、数据分析和可视化展示等方面的知识和技能。课程内容丰富，涵盖了数据分析的各个方面，旨在帮助学员全面提升数据分析能力。

• 2024-09-03 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱