【课程说明】
企业微信公号是企业的移动官网,是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核,法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号,还需要懂内容:如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧,同时快速提高企业微信公号的文案写作能力。
本课程自2018年开设至今,学员反馈大量成功案例,实践操作中各项数据提升立竿见影,好评如潮。
Course Description
A corporate WeChat public account serves as the mobile official website of a company and is the primary channel for brand promotion. It should adhere to the principles of corporate strategic public relations. Opening and managing a corporate-level WeChat public account involves strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance. These tasks require systematic thinking and planning.
Successfully managing a public account also requires an understanding of content: how to create long-term content, continuously find topics, write compelling copy for each article, enhance the visual appeal of the account, increase the reach of articles, continually attract followers to boost brand influence, and avoid legal issues during the operation.
This course leverages successful case studies, carefully summarized practical tips, and interactive training sessions to help participants master the comprehensive skills needed to operate a corporate-level WeChat public account while rapidly improving their copywriting abilities for the account.
Since its inception in 2018, the course has received positive feedback, with numerous successful cases from participants. Practical applications have shown immediate improvements in various metrics, garnering widespread acclaim.
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2024-07-11 | 09:00 - 16:00
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Online Training