In corporate promotion, copywriting is the most fundamental task. In addition to press releases and speeches, the writing and application of in-depth articles are the most extensive. It is called feature article. The content covers various application scenarios from product articles to successful cases.
Feature drafts require higher writing skills due to their diverse content sources and application scenarios.
In this lesson, the "six module method" will be used to help students master the writing techniques of feature drafts.
在企业推广中，文案是最基本的任务。除了新闻稿和演讲，深度文章的写作和应用最为广泛。深度草稿的英文术语是专题文章。内容涵盖了从产品文章到成功案例的各种应用场景。由于内容来源和应用场景的多样性，深度草稿需要更高的写作技巧。在本课中，将使用“六模块法”帮助学生掌握深草稿的写作技巧。

• 2024-10-18 | 09:00 - 16:30
• Zoom online

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-10-18 - 2024-10-19 | 09:00 - 16:30
• Beijing

Digital Material Flow Cost Management Accounting Methods for Sustainable Manufacturing is an area that focuses on the intersection between sustainable manufacturing practices, digital technologies, and accurate costing and management. This one-day course aims to introduce participants to how modern information technology can be leveraged to enhance the management of material flow costs, thereby achieving the dual goals of economic efficiency and environmental responsibility. Through this course, participants should gain a comprehensive understanding of sustainable manufacturing and digital cost management, along with initial implementation capabilities. Additionally, they will comprehend the importance of integrating environmental factors into cost management and how to use digital tools to improve cost efficiency and the environmental performance of the enterprise.

• 2024-10-18 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

In today's global economic landscape, China's economic influence is becoming increasingly prominent. However, despite significant achievements in various sectors, China also exhibits vulnerabilities towards global commodity markets.

The European Chamber warmly invites you to join our Insight China Expert Talk on 18 October (Friday) in Beijing featuring Dr. Pascale Massot to understand how the world’s largest consumer transformed global commodity markets. Ms. Massot is an associate professor at the University of Ottawa's School of Political Studies; Senior Fellow, Asia Pacific Foundation of Canada; and Non-resident Honorary Fellow, Political Economy, Asia Society Policy Institute's Center for China Analysis.

• 2024-10-18 | 15:00 - 16:30
• Teams/ European Chamber Office Beijing, 4th Floor, Room C405

WANT TO TRY ROWING? Now it is the opportunity to start! Join the rowing workshops organized by the European Chamber Nanjing Chapter and also enjoy a high-level networking among the beautiful Xuanwu Lake!

• 2024-10-18 | 18:00 - 19:00
• 艇进国际赛艇俱乐部 Tingjin International rowing Club

This "emotion management course" is to help students upgrade the operating system of "emotion", so that emotion and reason can cooperate efficiently and play a role together, and lead students to conduct in-depth self-inquiry and awareness, get out of the emotional "stuck" point, improve the ability to get along with pressure, and maintain a positive attitude in an uncertain environment.这门“情绪管理课”就是要帮助学员升级“情绪”这个操作系统，让情绪与理性高效配合，共同发挥作用，并带领同学们进行深度的自我探询与觉察，走出情绪“卡”点，提升与压力相处的能力，在不确定的环境中保持积极心态。

• 2024-10-22 | 09:00 - 16:30
• Teams online

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2024-10-23 - 2024-10-24 | 09:30 - 17:30
• Shenzhen

The European Chamber Nanjing Chapter cordially invites you to attend the launch of its Position Paper and BCS on October 23 in Nanjing.

• 2024-10-23 | 16:00 - 20:00
• Floor 3, Tietoevry Office and Patio

作为“在粤欧洲企业走进广州”系列活动的第一站，我们将于2024年10月24日，一起走进专精特新“小巨人”企业 - 广州成至智能机器科技有限公司。2024年4月份，面对广东韶关和清远的洪灾，以及广州白云的龙卷风灾害，成至智能的应急救援队迅速响应，第一时间抵达现场，用先进的无人机载荷设备进行关键信息搜集，配合其他力量进行救援。这个应急队伍在2022年的东航坠机事故、以及2021年郑州特大暴雨中，也发挥了同样的作用。

As the first stop of the ‘European Enterprises Explore Guangzhou’ series, we will visit Guangzhou Chengzhi Intelligent Machine Technology Co. on October 24th, 2024. In April 2024, Chengzhi’s emergency rescue team swiftly responded to floods in Shaoguan and Qingyuan, and a tornado in Baiyun, Guangzhou, using advanced drone payloads to gather critical data and support rescue efforts. The team also made significant contributions to the response efforts for the China Eastern Airlines crash in 2022 and the Zhengzhou floods in 2021.

“低空经济”近年来得到了显著发展，并在今年首次被写入政府工作报告中。今天，无人机在摄影摄像、农业植保、载物运输、载人出行、应急救援、巡逻检查等领域的应用上日益成熟，展现出广阔的前景。让我们把时光倒流至十几年前，回到行业的萌芽时期，那时的创业者们面临着诸多选择与挑战，各自掌握的资源也不尽相同。而成至智能为何最终聚焦于应急救援领域？在他们深耕这一细分市场的过程中，又经历了哪些值得分享的故事呢？

The "low-altitude economy" has developed rapidly in recent years and was included in the government’s work report for the first time. Drones are now widely used in photography, agriculture, transport, emergency rescue, and patrols, showing great potential.Looking back over a decade, entrepreneurs faced many choices and challenges. Why did Chengzhi choose to focus on emergency rescue? What key stories emerged from their deep dive into this segment?

• 2024-10-24 | 14:00 - 17:00
• 广州市天河区龙林中街5号2栋101房 Room 101, Building 2, No. 5 Longlin Zhongjie, Tianhe District, Guangzhou

Shop floor management is a well-established management concept for strengthening coordination and fostering a culture of continuous improvement. Shop floor management is much more than meetings and key figures. In essence, it is about a human-centered understanding of leadership that puts employee development in the spotlight. Personal contact, regular coordination and a high degree of identification with the results of the work are crucial to the success. The market demands ever greater flexibility, requiring stable and controlled processes. Success results from the real-time transparency of performance losses combined with the timely elimination of problems across departments. Historical data is only of limited help here, so the digitalization of shop floor management offers enormous advantages.

• 2024-10-25 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心