A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-12 | 09:00 - 16:00
• Online Training

European Chamber is organizing a 1-day delegation trip to Zhuhai.
In the morning, we will visit Hengqin Cooperation Zone. In the afternoon, we will visit Jafron Biomedical, a leading biotech company in Gaoxin District.

• 2024-07-12 | 10:30 - 16:30
• Hengqin Cooperation Zone Economic Development Bureau Enterprise and Talent Service Center

This course is tailored for business owners and mid-to-senior management in foreign enterprises, aiming to master the latest trends and strategies in domestic interest e-commerce, content e-commerce, and buyer e-commerce. Ideal for those preparing to expand into new media, the course covers:

Comprehensive Platform Analysis
Practical Business Marketing Techniques
Team Talent Motivation

• 2024-07-24 | 09:30 - 16:30
• Yongxinhui, Building 2, Room 2101

中国欧盟商会与易迪思携手举办超值线下公开课——业务赋能专场
课程包括：新产品研发项目管理、一张画布拉通组织与个人目标、因企制宜的识人用人、对标学美的从战略到执行、经营系统思维提升工作坊

European Chamber and Eddic jointly host High-Value Public Courses - Business Empowerment Session
The courses include: New Product Development Project Management, Aligning Organizational and Personal Goals with One Canvas, Tailoring Talent Management to the Enterprise, Learning from Midea: From Strategy to Execution, and Executive Workshop on Enhancing Systematic Business Thinking.

• 2024-08-19 - 2024-08-22 | 09:00 - 17:00
• Conference Room, Guangdong Branch, Generali China Life Insurance Co., Ltd., 18th Floor, Chow Tai Fook Financial Center, 6 Zhujiang East Road, Zhujiang New Town, Tianhe District, Guangzhou

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2024-10-17 - 2024-10-18 | 09:30 - 17:30
• Shenzhen

At this year’s annual Human Resources Conference, the European Chamber is delighted to invite general managers and human resources leaders from top-tier companies to discuss key strategies for HR teams to adjust to the downward and changing economy in China. Speakers will explore how to cultivate a culture of Diversity, Equity, and Inclusion (DEI), while also examining which cutting-edge tools and technologies can help elevate the employee experience and drive organizational transformation.

• 2024-11-15 | 13:00 - 17:40
• To be confirmed