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Ioana has been based in Shanghai since 2003 where she worked for the European Union Chamber of Commerce in China (European Chamber) from 2004 to 2022. From 2009 to 2022 she served as General Manager of the Chamber’s Shanghai Chapter and was responsible for implementation and development of European Chamber objectives, visibility, and advocacy activities on a regional level in Shanghai and neighbouring regions.

Ioana is currently an Associate Director with X-PM Transition Partners, a leading European Executive Interim and Transition Management firm with teams in Shanghai, Beijing and Hong Kong. X-PM is part of the WIL group, a network of 13 firms operating in 35 countries that deliver interim and transition solutions to clients around the world and offers a unique international “multi-sourcing” model that leverages the assets of each member firm and ensures the best assignments globally.

A German-qualified lawyer, Ioana practiced with a German law firm in Shanghai from 2003 and 2004. She also holds a PhD degree in law from Heinrich Heine University, Düsseldorf, where she worked from 1999 to 2003 as a Senior Research Assistant focussing on the areas of Civil Law, Insurance Law, Comparative Law, International Private Law and Labour Law.

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Nikki joined Deloitte in Beijing in 2012 from UK Trade & Investment of British Embassy Beijing. In 2014 and 2015, she worked in Deloitte’s London office to support Chinese business investments in the UK.

Nikki is currently based in Deloitte Beijing office and leading the sports business from Deloitte in China. She has actively initiated football consultancy projects with Chinese clients and developed collaboration opportunities between international clients and China in professional football area.

Nikki has been involved in several cross-border M&A discussions/transactions in football/sports business and facilitated international sports clients’ development and market strategy in China. Her recent sports related project experience include: advising Chinese Super League for their development of commercial strategy; assisting two of top 6 English Premier Clubs and two of top Serie A clubs' China strategy and assessed the potential of specific business opportunities in Chinese market; assisting a Chinese state-owned enterprise to successfully bid for 2022 Asian Games Hangzhou's athlete village development project.

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Yanyu Zheng is Co-Founder and VP of Beijing-based digital and sports e-commerce agency All Star Partner.

Prior to founding All Star Partner, Yanyu worked at Futbol Club Barcelona and led the club's digital communications for China. Yanyu also worked for Chinese technology giants Tencent and Alibaba, taking a Senior Business Development Manager role.

Yanyu graduated from Beijing Sports University with a Bachelor in Communications Studies and holds an MBA degree from ESADE Business School in Barcelona.

Yanyu was awarded the prestigious Financial Times award for her paper on sports marketing studies in 2015 and was acknowledged by American magazine Poets and Quants as 'Global MBAs To Watch 2016'. Yanyu is a frequent speaker on Chinese sports development and has presented at multiple conferences, including the World Football Summit, the Spanish Marketing Association, SPIA ASIA etc.

Yanyu is fluent in English, Spanish and Chinese, and she also speaks Catalan and French.

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Robin Trebbe is Managing Director for China & APAC at Swiss based INTERSPORT, a leading global sports retailer with sales of EUR 11.6 bn and over 5,500 affiliated stores in 45 countries. He is responsible for the implementation of their global strategy in the region and for developing their multichannel e-commerce strategies in China and Australia. Trebbe has over two decades experience in the retail sector in his native Germany, Switzerland and the Greater China region. Since 2012 he has worked in various roles for INTERSPORT in Hong Kong, becoming MD in 2017.