This trainings are designed to give you the knowledge and practical tips you need in order to make informed decisions when it comes to your social media marketing in China. Because the digital landscape in China changes so quickly, we’re always refreshing our material to bring you up-to-date current references about what trends we’re seeing, examples of success, and biggest mistakes.

Course outline

Part 1: HOW WECHAT FITS INTO YOUR CHINA MARKETING PLAYBOOK

-Overarching consumer behavior trends that affect social media & ecommerce

-Overarching consumer behavior trends that affect social media & ecommerce

-The evolution of WeChat and why it matters

-WeChat: Where we are now

-What a great WeChat post looks like: great examples

-Biggest mistakes being made

Part 2: DEEP DIVE INTO WECHAT MARKETING

-What a great WeChat post looks like: great examples

-Best accounts to follow for strategy

A WeChat Strategy from A-Z

-Step 1: Your official account menu

-Step 2: Creating your content calendar

-Step 3: Best practices for creating WeChat posts

-Step 4: Publishing: the when & how

-Step 5: Tracking & analyzing

Terms & Conditions:

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

Cancellation Policy:

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Speakers

Ms. Olivia Plotnick

Founder, Wai Social President, IPWS

Ms. Olivia Plotnick

Founder, Wai Social President, IPWS

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Olivia is a social media enthusiast, forever obsessing over how brands connect with audiences on today’s most powerful digital platforms, especially in China. Olivia has helped brands of various sizes from numerous industries develop and execute successful social media marketing, specializing in WeChat. Olivia founded Wai Social in 2019, a boutique social media marketing agency focused on supporting purpose-driven brands to be loved on social media. Olivia regularly gives talks and trainings to Fortune 500 companies and global delegations, as well as mentoring at various startup initiatives. She currently serves as President of IPWS - International Professional Women’s Society, a non-profit organization in Shanghai dedicated to empowering female professionals to shape the nature of leadership worldwide.

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