"If everyone in the room agreed with you, you wouldn't need to do a presentation, would you? […] the reason we do presentations is to make a point, to sell one or more ideas."
- Seth Godin Author/ Marketer
Presentation Persuasion is an advanced workshop designed to help presenters make their presentations more targeted, strategic, and persuasive. Using time tested oratory techniques as well as cutting edge neuromarketing science, this workshop will show you how to optimize your results. Participants will be taught the most powerful marketing and advertising methods used by the worlds most effective influencers, Whether your selling, motivating, or persuading, you'll learn and practice the best methods of getting what you want!
Session Outline
DESIGN
PREPARATION - the foundation of persuasion
- Persuasion Theory: Challenges, misunderstandings, and common errors
- Marketing 101: Audience Analysis and why and how people make choices, decisions, and buy
COGNITION- the science of how we think and process information
- Load- The amount and complexity our brain can easily process at any given time
- Bias- The subconscious tendencies our brain has for or against concepts
- Dissonance- The struggle to harmonize inconsistency
ORATION- the ancient art of public speaking
- Oratory, Aristotle, and Demosthenes- The origins of modern presentations
- Ethos - Ethical appeal
- Pathos- Emotional appeal
- Logos- Logical appeal
- Rhetoric: The ancient art of persuasion and the devices still used today
DEVELOP
PERSUASION- the theory behind affecting change
- Neuromarketing- Using brain science to shape your message
- 6 Tools of Influence- Book highlights from author Dr. Robert Cialdini
- Behavioral Science + Economics: Introduction, Examples, and Applications
VISUALIZATION- aids to perception
- Images - mental and emotional shortcuts and using balance
- Color- designing with context, harmony and the color wheel
- Graphs and charts- giving numbers meaning while avoiding boring complexity
- Text- typography, minimalism , white space , and cognitive load
DELIVER
CONNECTION- the human element of bonding
- Rapport- Building a relationship with your audience
- Nerves- Managing your fear of others, yourself, and failure
- Eye Contact- Using your eyes to read, express, and connect
- Naturalness- Building trust and confidence through being your true self
CONVICTION- the feelings we share
- Passion - Creating, developing, and expressing belief
- Body Language- Posture, expressions, gestures, positioning, and movement
- Voice - Using the voice to affect persuasion
ACTION- the call for change
- Change- Logical appeal
- Finale - Building up to the crescendo
- Executable - Facilitating change: removing obstacles and building bridges
- Follow up - Planning for the future: seeing it through after the presentation
CONCLUSION
- Final Student presentation - feedback
- Review - Principles
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
