课程背景

在当今商业环境中，快速变化的现在世界，现有的市场不断面临着新颠覆者的冲击，企业经营者面临如何转型、突破与成长的瓶颈，保持创造力？

将您的公司推向一个新的方向会带来很多挑战，如何将创新想法付诸实施，并获得资源支持？

提供创新的执行管理、实施的系统方法和管理工具，培养管理者创新的系统思维模式，成为富有创新精神的管理者，捕捉成长的新机会，提升企业竞争优势。

  Background

In the rapid changing world today, the existing market is constantly facing the impact of new subversives. How do business operators face the bottleneck of transformation and maintain creativity?

New direction will bring many challenges. How to put innovative ideas into practice and obtain resource support?

Provide innovative execution management, systematic methods and management tools for implementation, cultivate managers' innovative systematic thinking mode and become managers with innovative spirit, grasp new opportunities for growth and build enterprises' competitive advantage. 

  课程收益

   为新的创新想法草拟一个愿景宣言

   确定主要的利益相关者并建立非正式的支持网络

   掌握有效创新过程管理：造梦者、探索者、制作者、专业者在创新过程中角色切换

   为创新想法撰写一个商业论证报告（Business Case）

   就创新想法进行有效的交流，获取必要的批准及资源

   克服阻力，并保持人们对您想法的热情 

  Training Benefits

   draft a vision statement for new and innovative ideas

   identify key stakeholders and establish informal support networks

   master effective innovation process management: role switching of dreamers, explorers, producers and professionals in the innovation process

   write a business case for innovative ideas

   effectively communicate innovative ideas and obtain necessary approvals and resources

   overcome resistance and maintain people's enthusiasm for your ideas 

  适合对象

   市场部、销售部、产品部、运营各部门一线管理者与执行层

  Who should attend

   Managers and executives of marketing/sales/product/operation departments 

第一次：

开篇：课程引入

1.       创新的误区

2.       创新与创新管理核心框架 5要素

1)       构建创新组织是基础

2)       最优化创新组合价值最大

3)       提高创新的效率与速度

4)       持续提高创新-利润率

第一模块：创新和创新者

1.       构建创新组织和核心

  打造创新文化

   培养企业家思维

   鼓励适当冒险

   寻找灵感（跨地域、跨职能、对于外界新鲜思维的开放态度）

   创新流程（项目管理流程是基础）

2.       创新战略的早期工作（宏观与市场趋势、客户需求动态变化）

3.       商业创新的组合-10种类型（客户体验端、产品端、资源配置）

4.       最后优化-创新组合的分类与转化率（衡量创新潜能的标准）

互动练习：案例研讨-问题识别与以“人”为本的客户负面体验

Session 1:

Introduction

1.       Misunderstanding of innovation

2.       5 elements of the core framework of innovation and innovation management

1)       Foundation: Building an innovative organization

2)       Maximum value of optimized Innovation Portfolio

3)       Improve the efficiency and speed of innovation

4)       Continuously improve innovation profit margin 

Module 1: innovation and innovators.

1.       The core of building an innovative organization

   create an innovative culture

   cultivate entrepreneurial thinking

   encourage appropriate risk taking

   looking for inspiration (cross regional, cross functional, open to fresh thinking from the outside world)

  innovation process (project management process is the foundation)

2.       Early work of innovation strategy (macro and market trends, dynamic changes of customer demand)

3.       10 types of Combination of business innovation (customer experience end, product end and resource allocation)

4.       Final optimization - Classification and conversion rate of Innovation Portfolio (standard for measuring innovation potential)

Interactive exercise: case study - problem identification and negative customer experience based on "people" 

第二次：

第二模块：为创新构建鼓舞人心的愿景

1.       点燃激情：为什么要提出愿景宣言？

2.       核心概念: 有效愿景声明的特征

3.       测试和完善您的愿景

第三模块：提高创新效率与效果-过程是关键

1.       创意过程的四种角色

   造梦者；探索者；制作者；监督者

2.       创意过程三个阶段：

   构筑愿景；让创意清晰；让创意落地

3.       评估创意的技巧：IIU反馈技巧

练习:针对业务的创意、探索、制作、评估

第四模块：撰写一页纸的立项报告

1.       展现您想法的优点

2.       立项报告应该多长？

3.       立项报告结构（观察受众、解决方案-原型设计、快速验证与迭代）

练习：撰写一页纸的立项报告

Session 2:

Module 2: Building an inspiring vision for innovation

1.       Why make a vision statement?

2.       Core concept: characteristics of effective vision statement

3.       Test and refine your vision

Module 3: The key of improving the efficiency and effectiveness of innovation: Process

1.       Four roles in the creative process

   Dreamer；Explorer；Producer；Supervisor

2.       Three stages in the creative process

   Build a vision；make creativity clear；let the creativity land

3.       Skills for evaluating creativity: IIU feedback skills

Exercise: group exercise on business creativity, exploration, production and evaluation

Module 4: write a one page project report

1.       Show the benefits of your idea

2.       How long should the business case report be?

3.       Business case structure (audience observation, solution - prototyping, rapid verification and iteration)

Exercise: write a one page business case 

第三次：

第五模块：与利益相关者沟通

1.       寻求支持、推销想法：走出会议室

2.       关键行为：进行有效演示、正式确立项目

第六模块：克服新想法和变革遇到的阻力

1.       阻力的类型（公开、暗藏的阻力）

2.       核心知识：阻碍点的分析 ADKAR 模型

3.       克服阻力的10大策略

案例分析：阻碍点分析，制定阻力应对策略

Session 3:

Module 5: Communication with stakeholders

1.       Seek support and sell ideas

2.       Key behaviors: conduct effective demonstration and establish the project

Module 6: Overcome resistance to new ideas and changes

1.       Type of resistance (open and hidden resistance)

2.       Core knowledge: analysis of obstacles ADKAR model

3.       10 Tips for overcoming resistance

Case study: Analyze the obstacles and set strategies to overcome resistance

第四次：

第七模块：提高创新的利润率

1.       创新过程中常见的问题与指标

   iFunnel 漏斗；iPipe   管道；iRevenue 收入

2.       如何将创新落实成项目？

   协同决定成败-“软”文化的培育

   将战略供应商整合到创新流程 

3.       提高创新的利润率（产品/服务的生命周期）

   实施敏捷与精益3维度（创新组合、组织支持、流程规划）

   提升敏捷度的6大原则

   精益设计升级：限成本设计（功能、规格、理念、生产、要素成本）

互动练习: 小组演练针创意-精益设计（反向标杆设计）

第八模块：最佳创新企业实践

1.       高层以身作则、持之以恒、沟通是关键、应对波动与反弹

2.       学习要点总结、行动计划的制定

Session 4

Module 7: improve the profit margin of innovation

1.       Common problems and indicators in the innovation process

   ifunnel funnel；ipipe piping；irevenue revenue

2.       How to implement innovation into projects?

   Collaboration determines success or failure - cultivation of "soft" culture

   Integrate strategic suppliers into innovation processes

3.       Improve the profit margin of innovation (product / service life cycle)

   Implement agile and lean 3 dimensions (Innovation Portfolio, organizational support, process planning)

   6 principles for improving agility

   Lean design upgrade: cost limited design (function, specification, concept, production, factor cost)

Interactive exercise: group practice for creativity - Lean Design (reverse benchmarking design)

Module 8: best innovative practice 

1.       Communication in fluctuations and rebound

2.       Summary of learning points and formulation of action plan  

每周一次Zoom直播课，日期：3月3、10、17、24日，19：00-20：30。提供视频回放。

Date: 19:00-20:30, March 3, 10, 17, 24

Zoom online session once a week. Video recording will be provided.

优惠信息：每公司报名5人及以上，3280元/人（含税6%）

讲师Lecturer：  李迅吉（Toby LI）

国际注册咨询师CMC (International Certified Management Consultant), Certified ScrumMaster® (CSM®)

英国IPMA认证 管理者培训师CIPMT (Certified International Professional Managers Trainer)

荷兰思滕中国Schouten认证 软技技能培训师TFT (Soft Skill Trainer International Certification Program)

美国Prosci® 认证的变革管理专业人员（Change Management: The People Side of Change）

商业运营沙盘 认证培训师 Global SIMDUSTRY® Business flexible board simulation

美国纽约理工大学NYIT (New York Institute of Technology) MBA

Terms & Conditions:

This event has limited seating and requires registration and payment in advance. No walk-ins accepted.

Cancellation Policy:

If you cannot attend this training, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel, please contact Ms. Yang Zhao at yangzhao@europeanchamber.com.cn

 

Disclaimer免责声明:
Participants must maintain proper social distancing norms and abide by the Nanjing Municipal Government ’s Epidemic Prevention and Control Rules. If you do not follow the relevant regulations, the European Union Chamber of Commerce in China accepts no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation.

参与活动时，参会人应与他人保持适当距离（防疫考虑）并遵守南京市政府颁布的疫情预防控制要求（例如佩戴口罩等）。如您违反要求，中国欧盟商会对于您在活动中或者活动后的身体不适，不承担任何责任。 感谢您的理解和配合。

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