The negative impact of public opinions has increasingly attracted the attention of regulatory authorities over the past two years. The Office of the Central Cyberspace Affairs Commission has launched several projects to purify the Chinese internet, some of them targeting the blackmailing of companies by "black media". However, the reputational risks persist and those online criminals become more treacherous day by day.
In the meantime, the younger generation are accustomed to using online information to protect their rights as customers. That is a challenge to companies.
Mrs. Ulan will give an outlook on the new risks from public opinions. This event is hosted by the European Chamber.
课程背景：
近两年来，网络舆情的负面影响日益引起监管部门的重视。网信办多次发起清朗净网行动，包括针对企业遇到的“黑媒体”敲诈勒索现象等。但是，企业依然面对的舆情风险依然存在，道高一尺，魔高一丈，治理带来的是负面风险的幕后推手更加狡猾，手段更加隐蔽。
与此同时，新一代消费者更加善于运用网络信息来维权，这是企业日益面对的挑战。
中国欧盟商会联合乌兰老师把最近一年来出现的新型舆情风险做个盘点。
Course Audience:
Employees working at the marketing department
Employees responsible for new media management
受众：
企业的市场部。
企业的新媒体运营团队。
Course Outline:
· Session One: New Policies Issued by the Office of the Central Cyberspace Affairs Commission
· Session Two: New Traps of Negative Public Opinions by Self-Employed Media
· Session Three: Unhappy Customers
· Session Four: Challenges and Problems from Testing Offcial Accounts
· Session Five: 1990s-Born Customers is the Main Fource in Online Cases of Right Protection and Negative Public Opinions
内容大纲：
第一节：网信办的新政策，你关注了多少？
- 理解整体网络信息管理原则，企业不掉坑不被坑。
- 强化平台责任，企业可以加强申诉
- 打击追星和治理青少年有关问题，企业日常要自查
- 规范财经自媒体，打击敲诈勒索和造谣传谣。
第二节：自媒体负面舆论攻击的新套路
- 标题和内容脱节
- 方式二：“一鱼多吃”
- 方式三：自造媒体信源
- 方式四：长期营造负面，按月制造危机
- 方式五：避免违规，打恶意擦边球
- 方式六：引用核心负面信息
- 方式七：“套娃式”负面传播
第三节：不高兴的消费者
- 传统投诉渠道
- 黑猫投诉
- “聊天截图式”维权。
- 微博小作文式维权
- 抖音式维权
- 知乎式维权
第四节：测评号带来的挑战和隐患
- 老爸评测和小红花的斗争
- 测评号的兴起给企业声誉带来的隐患
- 自媒体有权做测评吗？
- 企业如果遇到负面测评，该如何自保？
第五节：90后是网络维权和网络负面舆论的主力人群
- 90后是伴随网络成长的一代人，有鲜明的特征。
- 90后善于运用网络组织和网络规则。
- 90后消费者善于维权，勇于维权。
- 90后新一代人群已经是员工主力，传统的人力资源、传统的企业文化建设，应顺应时势。
- 90后的新媒体使用纪律，应纳入企业体系建设。
Cancellation Policy
If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email yangzhao@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website.
