Social media environment, Geopolitics, Covid-19, new Advertising Law, these are some of the uncertainties may impact foreign enterprises’ business continuity in China.

• Are we ready to face it, have we prepared in advance?
• How to prevent it, how to handle it properly and timely if we unfortunately have to handle it one day?
• The advanced stage of crisis management is to plan and prepare in advance, is to even prevent it before it really happen, but how to do so?
• How to develop a systematic and localized crisis management plan in China and for China market?

To answer those questions, we have invited the well-known crisis management expert, Lili Wang, CEO of YiJian Communications to guide us through the process.

Agenda

14:00-14:05 Kick off

14:05-14:45 What are the potential risks may impact business continuity today

• Case studies

14:45-16:20

What has changed for foreign enterprises to do crisis management in China?

China’s social media environment & government policy change

What are the common mistakes for crisis management?

Why a localized crisis management system is crucial?

How to develop a systematic and localized crisis management plan in China for China?

Pre-crisis ：what we should do in normal time to prevent/prepare?

• Identify the potential risks: 360 degree of risk monitoring
• How assess the serious level?
• Build up crisis plan & Crisis management handbook
• Knowledge empowerment
• Case study: world famous coffee shop food safety issue

In crisis: action plan

• Investigation + assess the serious level + SOP/process
• Key stake holders analysis & scenarios analysis
• Time management in a crisis
• The integration of internal and external communications in crisis
• Time management in social media age
• The principles to follow (H+5S & 3lines management)
• Case study: Tesla @ Shanghai Auto Show
• DO & DON’T

After crisis: case review, relation & image recovery plan

16:20-16:25 break

16:25-16:45 International case study: Lubrizol site (France) fire accident

16:45-17:00 Q&A & Closing

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A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦 

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Speakers

Ms. Lili Wang

Crisis Management Expert

Ms. Lili Wang

Crisis Management Expert

View speaker details

CEO of Yijian Communications
Beijing University EMBA/CEIBS Guest Lecture
Advisor of CCTV-National Brand Plan
European Chamber Marketing & Comms Committee former Chair

一见塑造CEO（品牌声誉|危机管理专家）
欧盟商会市场与传播委员会前主席
CCTV原国家品牌计划顾问
北大光华学院CEO班/中欧/复旦客座讲师

拥有25+年中、美、英财富500强企业高管经验。曾经担任GE CI 亚太CMO、百思买亚太CMO、帝斯曼中国品牌与传播官，德勤战略咨询（北美）顾问等。从跨文化主流媒体经验到财富500强企业实战经验再到7年+危机预防/处置咨询和高管培训经验，实现完整闭环。
• 中西方主流媒体传播经验：早期担任CCTV焦点访谈出镜记者/编导并受到时任朱镕基总理接见；美国NBC电视台担任英文记者
• 双语总裁/管理层/高管培训师，金牌课程包括危机传播管理，发言人培训，领导人的IP化塑造与品牌出海的声誉管理等。已培训超过1000位财富500强企业与上市公司董事长/总裁/管理层，包括中国银行、拜耳集团、星巴克、欧莱雅、蔻驰、奔驰汽车，宝马汽车、玛莎拉蒂，米其林中国，ABB、中石油、中化集团、融创、万科， 瑞幸咖啡，蒙牛，复星医药，中核集团等
• 帮助多家上市公司、IPO企业包括零售、食品、制药、制造业、汽车、化工、银行、金融、保险、教育等建立系统化舆情危机风险排查和预警管理体系并担任顾问
• 担任AICM国际化工制造业协会PRCC联合主席
• 中国国际广告节特邀嘉宾；上海国际广告节特邀主持；国际石化大会主持/演讲嘉宾；亚太数字化营销大会主席
• 上海市外资委品牌声誉与危机管理培训讲师；江苏省商务厅企业品牌出海培训讲师；上海市科创中心特聘品牌战略培训讲师。

教育背景: 美国西北大学（芝加哥）整合营销硕士

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