The WeChat official account is the brand building channel for companies. It is also a quick communication way. The corporate official account should follow the principles of corporate strategic communication.
If you want to run a WeChat official account well, you need to work on a series of issues: strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance...
Followers comes for good content. So you need to kow : how to do long-term content, how to continue to find topics, how to write each article, how to make it beautiful, how to get more readers, and how to continue to attract fans, how to avoid violations of laws and regulations...
This course will help you on the skills of operating corporate WeChat official accounts through high-quality cases, practical skills, and interactive practices.
Since this course was launched in 2018, students came back with good feedbacks and successful cases, which showed data improvements in practical operations were immediate.
On October 13 , Thursday. Lesson 1: "Corporate WeChat Official Account: Comprehensive Operation and Management Strategy".
This course is about the overall planning, management and operation skills of WeChat official account, focusing on improving the overall planning ability.
On October 14，Friday, Lesson 2: "Corporate WeChat Official Account: Copywriting Skills"
This course focuses on the specific writing and typesetting skills of a single WeChat article.
Two classes can be registered separately, and it is recommended to take the two classes together for a more comprehensive study.
Online training with ZOOM. The link and password will be provided before the class.
【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。
本课程自2018年开设至今，学员反馈大量成功案例，实践操作中各项数据提升立竿见影，好评如潮。
10月13日，周四。第一课：《企业微信公号：全面运营管理攻略》。本课关于微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。
10月14日，周五。第二课：《企业微信文案实战：运营执行要点速成》。本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。
两节课可以分别报名，更建议两节课一起上，学习更全面。
【课程大纲】
第一节、运营企业微信公号千万不要踩到的“雷”
1. 企业公号第一要点不是10万+，而是别惹事
2. 正版图片和正版字体
3. 不能碰触的禁忌词
4. 《广告法》的常见违规案例
第二节：企业级微信文案的独特策略
1. 微信公号的六个分类
2. 企业公众号的战略思考方式
3. 服务号还是订阅号？——开通公号的必备考量
4. 如何全面系统的制定公号定位
5. 长期内容策划如何与企业品牌公关目标相结合
第三节： 完成度——100分文案的10个得分点
1. 微信公号的评价标准：10个得分点解析
2. 牢记：适屏性和易读性
3. 一篇好文的卖相
4. 三大得分点
5. 三观不正确会损失多少钱？
6. 两大扣分点
7. 人们爱转发什么风格的文章？
第四节：爆款文案靠“策划”
1. 好文案都是策划出来的
2. 实测高效的文案策划法
3. 挖掘你的公号金矿：提炼受众群
4. 提炼你的产品和服务的价值
5. 有战略有格局：站在行业的高度
6. 你是专家：专业有专业的独特优势
7. 视觉文案已经是最新趋势：图片和短视频
8. （实战案例解析）怎么写一份领导满意的微信策划案？
第五节：不会蹭热点的微信没前途
1. 企业蹭热点要谨慎，列出一个禁忌表。
2. 时效性是蹭热点的关键。
3. 蹭热点要蹭出新鲜感和创意度。
4. 如何挑选“合适的热点”与目标内容结合成好文案
5. 制作一份微信热点策划日历
6. （现场演练）：如何蹭热点？
第六节：推广和涨粉技巧
1. 常用的微信线上活动技巧
2. 线下活动是吸粉好策略
3. “呼吁关注”或者“活动报名”非常重要
4. 6个技巧唤起读者的参与欲
5. 3个方法催促读者TAKE ACTION
6. 吸粉就要发够福利
7. 活动海报设计技巧
第七节：微信数据分析
1. 微信公号后台的数据都是什么意思？
2. 如何解读每一篇文章的后台数据？
3. 如何通过数据调整微信运营的战略？
4. 常用微信榜单软件怎么用？
5. （实战案例解析）：如何写出一份全面的微信数据分析报告
Payment:
1. Bank transfer:
RMB Bank Account
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No. 6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
北京市朝阳区新源南路6号京城大厦
S.W.I.F.T. Code: CIBKCNBJ100
2. Pay onsite through cash or Wechat.
Terms & Conditions:
This event has limited seating and requires registration and payment in advance. No walk-ins accepted.
Cancellation Policy:
If you cannot attend this training, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel, please contact Ms. Annie Zhou at azhou@europeanchamber.com.cn.
Disclaimer免责声明:
Participants must maintain proper social distancing norms and abide by the Nanjing Municipal Government ’s Epidemic Prevention and Control Rules. If you do not follow the relevant regulations, the European Union Chamber of Commerce in China accepts no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation.
参与活动时，参会人应与他人保持适当距离（防疫考虑）并遵守南京市政府颁布的疫情预防控制要求（例如佩戴口罩等）。如您违反要求，中国欧盟商会对于您在活动中或者活动后的身体不适，不承担任何责任。 感谢您的理解和配合。