【Description of Course】
WeChat video channel has experienced many revisions since its launch. This year, a lot of new features have been introduced to make it easier to gain traffic. For enterprises whose customer resources are dominated by WeChat acquaintances, video channel has already become an important marketing channel.
After the enterprise video channel is registered, many companies find that it is limited by resources and experience and its effect is not outstanding, which leads to doubt in the company’s marketing department.
You may ask:
What is the difference between video channel and Tiktok?
The data of video channel is promising, how to deal with it?
How to gain free traffic for video channel?
How to maximize the paid advertising？
How to maintain continuous content output with limited resources?
This online course is based on new functions and new situation of video channel in 2023 and offers brand-new content, experience and cases to help companies’marketing department to promote operating performance of their video channels.
【课程大纲Outline】
第一节：企业短视频传播的局势分析
1. 企业传播必须做短视频了
2. 主流短视频平台的对比
3. 企业传播基本盘：公号和视频号
4. B2C企业和B2B企业应怎么选合适平台
第二节：视频号的关键点：获取流量
1. 自有流量：朋友圈和微信群
2. 自有流量：结合企业公众号文章做推广
3. 自有流量：结合线下活动和线上社群
4. 蹭免费流量：踩热点
5. 蹭免费流量：用优质内容获得平台免费推荐
6. 付费流量：更便利的投流功能
7. 视频号推广的露出位置都在哪里
第三节：视频号的内容制作技巧
1. 做好整体策略：仅传播还是要带货
2. 素材来源和团队资源决定了质量和频率
3. 风格定位很重要
4. 时间长度对数据有影响
5. 内容策划时就要考虑蹭热点
6. 真人出镜的效果更好，“素人无演技”怎么办？
7. 不同题材的难度：短剧、课堂、脱口秀、科普片
8. 拍摄器材要考虑视频呈现的品质
9. 布置场景，研究配色，提升整体美观度
10. 加上文字和配音会的数据更好
11. 如何提高节奏，缩短视频长度
12. 多种剪辑技巧丰富视频效果
第四节：如何用有限资源提高视频质量
1. 没有拍摄团队，起步级的视频号怎么找素材？
2. 一个题材要用透，重策划重技巧，省素材
3. 0成本特效用起来
4. 用好剪映APP的免费功能
5. 加入“人味儿”是低成本的受欢迎技巧
第五节：视频号的运营技巧
1. 与公众号不同，视频号天然带算法
2. 视频号也是信息流推送的模式
3. 视频号官方鼓励“爆款”，社交数据构成算法基础
4. 启动初始流量：做好转评赞
5. 发视频时如何写发布文案很重要
6. 一条爆款重过千条无效：精品内容+重点推广+引导数据
7. 每条视频做够动作：内容设计+话题+搜索
第六节：哪些小技巧能提高视频播放数据
1. 旁白有声音
2. 少用英文多用中文
3. 开头场景要明亮
4. 多写字
第七节：视频号的付费投流技巧
1. 视频号后台开放了付费投流功能
2. 付费投流功能一览
3. 特别功能：指定微信群投流
4. 特别功能：指定账号投流
第八节：视频号的评论区的维护技巧
1. 评论互动对后台判定权重有影响
2. 重视视频传播有效期的评论互动
3. 恶意评论怎么应对？
4. 如何引导评论？
5. 如何改善企业腔调？
第九节：视频号的话题活动有助于蹭流量
6. 如何自己发起一个话题活动
7. 发视频时要搜索活动TAG，参加活动
8. 大展会时要提前布局，增加联动
第十节：企业视频号的其他功能
1. 直播功能
2. 连麦功能
Payment:
1. Bank transfer:
RMB Bank Account
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No. 6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
北京市朝阳区新源南路6号京城大厦
S.W.I.F.T. Code: CIBKCNBJ100
2. Pay onsite through cash or Wechat.
Terms & Conditions:
This event has limited seating and requires registration and payment in advance. No walk-ins accepted.
Cancellation Policy:
If you cannot attend this training, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel, please contact Ms. Annie Zhou at azhou@europeanchamber.com.cn.