* For Two Training Sessions participants: RMB 1,980 for Members / RMB 2,680 for Non-Members.

Pls contact Ms. Queenie Cheng qcheng@europeanchamber.com.cn for payment details.

 一日两课。两课连报请联系商会工作人员付费。

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. This course is intended for Government Affairs (GA) practitioners of enterprises to better understand and deal with the relationship between the enterprise and Chinese government, and how to communicate with the government stakeholders and advocate the business interests of enterprise to the government more effectively on this basis. On the one hand, actively promote business development and seize policy opportunities, and on the other hand, provide support for daily operations and possible crisis management. Specifically, this course focuses on how to identify the right stakeholders, provide win-win solutions, and communicate well with the external stakeholders.

企业从事的政府事务工作常常被比喻成“构建政府与企业沟通合作的彩虹桥”，本课程旨在帮助企业的政府事务从业者更好地理解并处理企业与政府之间的关系，以及如何在此基础上更有效地与政府利益相关方沟通，向政府表达企业的利益诉求，一方面积极主动地推动业务发展、把握政策机遇，另一方面做好日常运营的支持，以及可能的危机管理。本课程将特别关注于如何找出正确的利益相关方，提供双赢的解决方案，做好与外部利益相关方的沟通工作。

课程大纲

1.      企业的政府沟通工作发展历程和重点的变化

2.      了解企业的政府沟通工作对象 — 中国政府的结构

3.      企业的政府沟通活动、接待工作的礼仪和注意事项

4.      企业的政府沟通和利益诉求工作体系

         - 通过专业的政府事务工作，为企业发展确定重点沟通对象

         -了解政策监管环境的变化，并对应做好政府沟通工作

         - 通过找到“双赢点”来帮助企业达成业务目标

         - 政策建言、危机管理、战略发展等重点沟通工作

本课程旨在提高课程参与者的以下技巧

•     战略思考能力：如何界定并实施有助于达到业务目标的政府关系和政府事务战略。

•     关键部门管理和沟通能力：如何界定正确的关键部门、达成双赢解决方案，并将其表达清楚。

•     建立关系网：如何建立有效的外部利益相关方关系网络并调动资源。

受众群体

• 希望对自身工作技能进行系统性提高的，具有1-3年与政府事务相关经验的企业的政府事务专员或经理。
• 需要更好了解如何系统性、有战略性地与政府部门沟通企业主张，从而帮助达成业务目标的人士。

课程安排

2023年11月28日

上午09:20-11:50 构建企业与政府沟通的彩虹桥——政府事务的对内沟通

下午14:00-16:30 构建企业与政府沟通的彩虹桥——政府事务的对外沟通

Payment 付款方式：报名后请将会议费汇款至以下账户，并在银行转账单上附注SY20231128PM 或 联系商会工作人员微信付费

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦 

 Cancellation 取消政策:

如果您不能参加已注册过的活动，请至少在活动开始48小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。您可以联系工作人员取消，也可以网上自行取消。 

Speakers

Mr. Brent Yuan

Partner and Senior Director

Mr. Brent Yuan

Partner and Senior Director

View speaker details

Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

Related

Contact