Co-organizers:

Corporate Social Responsibility – CSR - is not a new concept, but in the recent years it has grown significantly and today contains a great number of theories, approaches and terminologies often quoted by the media, global corporations, NGOs, CEOs and many others.  Its core concept is based on creating a good society and an instrumental perspective which focuses on achieving economic objectives through social activities. However it is often vague and uncertain for companies how can they do business while doing good? And how, by spending on doing good, companies can increase revenues and eventually profits?

In response to the growing importance of CSR and knowledge sharing on CSR best practices, the EU-China Managers Association (EUCMA) and the European Union Chamber of Commerce, PRD Chapter, are pleased to invite you to the 2011 PRD Forum on Corporate Social Responsibility, Profitability and Social Entrepreneurship to be held in Shenzhen.

The event aims to promote advanced knowledge on the Corporate Social Responsibility, its growing importance and significance for the company economic sustainability and profitability. It will introduce the different forms of CSR and answer the challenging questions:
- Does CSR bring Profitability to the Enterprises? 
- What is the difference between CSR & Social Entrepreneurship?
- Does a company need ISO26000:2010 - Guidance on social responsibility?
- What consequences and action needs will ISO26000:2010 bring to companies and suppliers?

The seminar will also present CSR engagement and best practices of European & Chinese Companies as well as EUCMA activities in Social Entrepreneurship.

Who shall attend?
We invite all European business senior management as well as local Chinese leading companies interested in achieving long-term sustainability and increasing company competitiveness to join this Forum and learn more about the best CSR practices, CSR certification and economic benefit that CSR brings to your organization and company branding. 

Venue:
Grand Mercure - Oriental Ginza Shenzhen,
Zhuzilin, Shennan Boulevard Futian District
深圳市东方银座美爵酒店
深圳市福田区深南大道西竹子林

Agenda:
14:30 – 15:00  Registration
15:00 – 15:20  Opening session and keynote speech by EUCMA President, Mr. Alessandro Celestino
15:20 – 16:00   CSR and Profitability to the Enterprises. The difference between CSR & Social Entrepren eurship by Mr. Brian Ho, Director of CSR Asia China
16:00 – 16:35   Introduction of ISO26000:2010 - Guidance on social responsibility by Mr. Andreas Münch, General Manager for Certification and Accreditation, Business Line Systems TÜV Rheinland Greater China
16:35 – 16:45  Q&A
16:45 – 17:00  Coffee Break
17:00 – 17:30  TENCENT sharing on CSR by Mr. Dou RuiGang
17:30 – 18:00 EUCCC Member Company sharing on CSR corporate policy & best practices
18:00 – 18:20  EUCMA engagement in Social Entrepreneurship – Mr. Li Jun
18:20 – 18:30  Panel Q&A Session with all speakers
18:30 – 21:00  Business Networking Cocktail   

To register for this event please confirm by email to Mr. Adam Jiang at email: prd@euccc.com.cn 

Speakers:

Brian Ho is the Director of CSR Asia’s China offices and manages business operations in mainland China. Having extensive experience in handling projects on sustainability and corporate social responsibility, he aims at exploring the innovative business model in the newly developed economy, especially the model of Business Venture Philanthropy. With rich experience on CSR consulting and project planning focusing on stakeholders management, cooperation between corporate and NGO, community investment and sustainability report, Brian provided strategic consulting service to more than 30 World Top 500 enterprises, government ， and well‐known international organizations, like Nike, Hewlett‐Packard, Coca‐Cola, Nokia, Citibank, etc, and is invited as speaker for various international conferences. Before joining CSR Asia, he worked as a researcher at the City University of Hong Kong and the Assistant Editor of the Hong Kong Journal of Social Sciences. He received his Bachelor of Social Sciences from City University of Hong Kong and a Master of Social Sciences at the Chinese University of Hong Kong.

Andreas Münch is General Manager for Certification and Accreditation, Business Line Systems TÜV Rheinland Greater China
Andreas Münch is the business field manager of certification of management systems and is responsible for the Group’s accreditation in the Greater China region.
Starting from year 2000, Andreas Münch has been in charge of developing the CSR services of TÜV Rheinland Group globally and achieved accreditations for related standards like SA 8000, BSCI, FLA and EICC. Acting as global product manager for CSR standards, he is developing and maintaining TÜV Rheinland´s procedures and tools for social audits, providing guidance and training to auditors, and ensuring the quality of TÜV Rheinland´s CSR auditing and certification service.

Born in Germany, Andreas Münch holds a degree in Precision Engineering. He specializes in management system certification and has been working for TÜV Rheinland for 16 years. After been stationed in Hong Kong, India and Malaysia, he is now working in Beijing.

Event Terms & Conditions

Please note that, though all are welcome to attend our events, we strongly recommend that you register via email with us in advance so that we can keep you updated on any changes in the event schedule. From time to time, due to unforeseen circumstances we need to change the time or venue of an advertised event. So please do let us know by registering online if you plan to attend an event so that we can keep you informed.

To register for this event please register via email to Mr. Adam Jiang at prd@euccc.com.cn by 24th February. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations. For any further enquiries or registration, please contact us at prd@euccc.com.cn
Fees will be collected in cash at the entrance. 

Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the "Chatham House Rules").

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