Event Description
The China IPR SME Helpdesk (please click here: The China IPR SME Helpdesk) and European Union Chamber of Commerce in China are pleased to invite you an interactive workshop on using contracts to effectively protect your intellectual property when doing business in China. The workshop will take place on 20 October in Guangzhou and 21 October in Shenzhen.
This workshop will cover a range of contracts including employment, subcontracting and manufacturing. By attending this workshop you will:
• Learn how to avoid common contractual errors which lead to loss of technology, know-how and competitiveness
• Practice how to write strong contracts which can protect your products and your company while doing business in China
• Receive practical advice from a China IPR expert and have the opportunity to attend a one-on-one consultation session on your individual questions
Agenda:
21 October 2011 Shenzhen
09:00am – 09:30 am Registration
09:30am – 09:45am Welcome and introduction to Helpdesk services,
Naomi Saunders, Visibility Manager, China IPR SME Helpdesk
09:45 am– 10:15am IP as a Business Asset, Clifford Borg-Marks, Special Counsel, Bird & Bird, Beijing
10:15 am– 10:45am How to Conduct and IP Audit – group exercise, Clifford Borg-Marks, Special Counsel, Bird & Bird, Beijing
10:45am – 11:00am Coffee break
11:00am – 11:30am Group exercise debriefing, Clifford Borg-Marks, Special Counsel, Bird & Bird, Beijing
11:30 – 12:00 Q&A session
12:00 – 13:00 One-on-one consultations, Tom Carver, Wragge & Co
Clifford Borg-Marks Biography
Clifford Borg-Marks has been in and around China since 1977. He is a graduate of Peking University, has worked as a diplomat in Beijing, and is currently Special Counsel with Bird & Bird LLP in Beijing.
He started working in the area of China intellectual property in 1990 when he joined Baker & McKenzie’s China Practice Group in Hong Kong. He subsequently led the firm’s China IP group for a number of years.
Cliff was involved in a number of pioneering cases as China built up its IP laws in the 90s. Soon after the entry into effect of the PRC Copyright Law, he represented Sega Enterprises of Japan in the first foreign-related copyright case to be heard by the National Copyright Administration against an infringer that was loading video games onto game console chips. He also represented Microsoft Corporation and the Business Software Alliance in the first ever actions in China against retailers and hard disk loaders of pirated software, and Chupa Chups SA of Spain in the first trade dress case to be filed in Shanghai after the entry into force of the PRC Unfair Competition Law.
He advises on all aspects of intellectual property, including trademarks, patents, copyright, trade secrets, trade dress, domain names, designations of origin, administrative protection for pharmaceuticals and agrochemicals, new plant varieties, lay-out design for integrated circuits, technology import and export, employee inventions, licensing, franchising, unfair competition and anti-counterfeiting.
He has represented multinationals in the commercialization of IP, in numerous trademark opposition and cancellation actions, in canceling or acquiring registrations of domain names, design patents and well-known trademarks held by cyber-squatters and pirates, in coordinating nationwide patent and trademark enforcement campaigns, in settling IP disputes with Chinese entities, in clearing new trademarks for commercial launch, and in conducting IP due diligence exercises in relation to major mergers and acquisitions in the PRC.
Tom Carver Biography
Tom is the Chief Representative of Wragge & Co in China. Tom specialises in intellectual property litigation and, having represented clients numerous times at the Courts of First Instance and Appeal and twice before the Supreme Court/House of Lords in England, he now advises household names such as Dyson on their IP strategy in China. Tom has extensive experience of working as part of tran-national litigation teams, developing and implementing strategies with lawyers from up to 30 other jurisdictions for pharmaceutical giants such as Eli Lilly and Angiotech.
Admission: Free to European SMEs.
Due to the nature of the China IPR SME Helpdesk's funding, this training is strictly restricted to only European SMEs and SME intermediaries. The training is closed to law firms and business consultancies who advise on issues. Please note non-qualifying companies will be refused entrance.
Registration: Please E-mail rsvp-china@china-iprhelpdesk.eu before Tuesday, 18 October 2011 and mention Guangzhou or Shenzhen contracts workshop, your name, company name and position. Please indicate if you would like to reserve an IPR consultation session.