This training has been cancelled.
对于任何组织，对任何事情做好最坏的打算是件好事。当你的营业场所遇到致命事故的时候，你会怎样应对？你会如何对待有欺骗行为的雇员？你会如何应对你的顾客因为你糟糕的建议而造成损失惨重的局面？你会如何处理顾客因为对你服务的不满而去向媒体投诉？

• 2021-06-04 | 09:15 - 17:00
• European Chamber Office Nanjing

AIIB-EUCCC Business Engagement Seminar

• 2021-06-03 | 15:00 - 18:15
• AIIB headquarters in Beijing

粉丝营销：粉丝动物理论和社群运营
How to manage Companies social accounts: The shaping and domestication of fans

• 2021-06-03 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email) 线上课程 - 培训链接将于会议前发送到报名邮箱

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2021-06-03 | 09:00 - 16:00
• Online training

粉丝营销：粉丝动物理论和社群运营

• 2021-06-03 | 09:00 - 16:00
• Online training

《粉丝营销：粉丝动物理论和社群运营》
How to manage companies social accounts: Introducing a Fan-Based Marketing Strategy

• 2021-06-03 | 09:00 - 16:00
• Online training

European Chamber's Exclusive Visit to Chengdu China-EU Center (CCEC)

• 2021-06-02 | 14:00 - 17:00
• Chengdu China-EU Center (CCEC) 中国-欧洲中心

Social media age, potential crisis is everywhere, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.
社交媒体时代，危机无处不在。客户投诉，安全问题，环境问题，劳工问题，产品召回等等。今天中国有超过300万的自媒体，大量的自媒体通过微信和微博表达自己的观点，如今，越来越多的企业担心声誉危机对自身品牌乃至企业发展的影响。在数字化时代尤其如此，有效的品牌危机预警与应对管理战略势在必行。

• 2021-06-02 | 09:30 - 17:30
• CCI France Chine

The Construction Working Group Beijing Chapter is delighted to invite you to attend a member networking lunch in Beijing on Tuesday 1st June. This is an opportunity for the new WG leadership to hear your feedback and together discuss advocacy activities in the coming months.

• 2021-06-01 | 12:00 - 13:30
• Hulu by TRB, Sanlitun

European Chamber Tianjin First Ever Football Game!

• 2021-05-29 | 07:50 - 18:30
• Football field, Schlote Automotive Parts(Tianjin) Co.,Ltd