The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Zoom online

The European Chamber is pleased to invite you to join our next working group meeting on 5th September 15:00-16:00, where, in a session moderated by NBFI Working Group Chair Renato di Chiara, Ms Wei Yao, Head of Research & Chief Economist, APAC, at Société Générale, will provide an analysis of all of these trends. The meeting will take place online and offline at the European Chamber Shanghai office.

• 2023-09-05 | 15:00 - 16:00
• European Chamber Shanghai offices, Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road,Shanghai | Zoom

Trainees can easily create both professional presentation PPT and quickly produce working presentations that meet company requirements. By using pictures, shapes, color-match skills, trainees will craft the abilities that make presentations more impressive and master the most practical design for cover and catalog and improve the level of presentation production.

• 2023-08-29 | 09:00 - 16:00
• Zoom online

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Zoom online

On Tuesday 1st August, the Carbon Market Working Group welcomes Ms. Liu Haiyan from the National Centre for Climate Change Strategy and International Cooperation (NCSC) to debrief members on the details of the Administrative Measures, and discuss opportunities and challenges for enterprises with Dr. Zhang Da from the Institute of Energy, Environment and Economics, Tsinghua University and Ms. Yutong Song from Refinitiv Carbon Research team. Kindly note the meeting will be conducted in Chinese.

• 2023-08-01 | 10:00 - 11:30
• European Chamber Office Beijing | Zoom

On Monday 24th July, Mr Xavier Vanden Bosch and Mr David Boublil at the European Commission’s DG TAXUD, will debrief members on the details of the CBAM. If you are interested in joining, please register before Friday 21st July COB.

• 2023-07-24 | 15:00 - 16:00
• Online

Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the wechat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.
Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2023-07-07 | 09:00 - 16:00
• Zoom online

In this course, you will learn how to use ChatGPT and other automation tools to increase your productivity. We'll cover some popular automation tools and provide some practical examples to help you understand how to apply these tools to your daily work. Whether you want to be more productive or learn automation tools, this course will be a great choice. Our goal is to help you master these tools quickly and apply them to your daily work.
在这门课程中，你将学习如何使用ChatGPT以及其他自动化工具来提高你的工作效率。我们将介绍一些流行的自动化工具，并提供一些实用的示例来帮助你了解如何将这些工具应用于你的日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。

• 2023-07-06 - 2023-07-07 | 09:00 - 16:00
• Zoom online

中国欧盟商会企业社会责任论坛和人力资源论坛很高兴邀请您于7月5日参与“提升企业融合就业意识，促进心智障碍者融合就业”工作坊，工作坊将于该日下午14:30-17:00 在北京市残疾人社会和保障就业服务中心举行。

The European Union Chamber of Commerce in China Corporate Social Responsibility Forum and Human Resource Forum are pleased to invite you to an offline workshop --- Enhance Integrated Employment, on Wednesday, 5th July, 14:30-17:00, at the Beijing Municipal Center for Disabled Persons’ Social and Employment Security Services.

* 会议将会以中文进行，名额有限，先到先得
* The meeting will be conducted in Chinese and on a first-come-first-serve base

• 2023-07-05 | 14:30 - 17:00
• Beijing Municipal Center for Disabled Persons’ Social and Employment Security Services 北京市残疾人社会和保障就业服务中心

中国欧盟商会汽车工作组很高兴邀请您于6月27日（星期二）14:00-16:20 参与工作组会议——汽车行业碳减排系列（二）之“碳交易”。

The European Chamber Automotive Working Group is pleased to invite you to a working group meeting--- Decarbonisation of Automotive Industry Series (II) “Carbon Trade” on Tuesday, 27th June, 14:00-16:20, at the European Chamber Beijing Office.

* 会议将会以中文进行
* The meeting will be conducted in Chinese

• 2023-06-28 | 14:00 - 16:20
• European Chamber Office Beijing, Office C405