【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。
本课程自2018年开设至今，学员反馈大量成功案例，实践操作中各项数据提升立竿见影，好评如潮。

Course Description
A corporate WeChat public account serves as the mobile official website of a company and is the primary channel for brand promotion. It should adhere to the principles of corporate strategic public relations. Opening and managing a corporate-level WeChat public account involves strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance. These tasks require systematic thinking and planning.
Successfully managing a public account also requires an understanding of content: how to create long-term content, continuously find topics, write compelling copy for each article, enhance the visual appeal of the account, increase the reach of articles, continually attract followers to boost brand influence, and avoid legal issues during the operation.
This course leverages successful case studies, carefully summarized practical tips, and interactive training sessions to help participants master the comprehensive skills needed to operate a corporate-level WeChat public account while rapidly improving their copywriting abilities for the account.
Since its inception in 2018, the course has received positive feedback, with numerous successful cases from participants. Practical applications have shown immediate improvements in various metrics, garnering widespread acclaim.

• 2024-07-11 | 09:00 - 16:00
• Online Training

人才是企业发展的重中之重。招聘中，大家经常面临以下问题：
-如何在 20-30 分钟的面试时间内，快速全面的了解候选人？
-薪酬、公司品牌等不具特别吸引力，如何吸引合适应聘者选择我司？
-如何识别面试中的谎言？
-招聘≠面试，如何在“拓宽招聘渠道”、“背景调查”等环节，进行全流程提升？
-HR 如何对部门负责人，进行面试培训，让自己成为讲师？
课程中，学员将系统学习知识要点，获得全套工具表单，全程实战演练，现场提升招聘面试能力，
有效推进业务开展。

[Course Background]
Talent is crucial for business development. During recruitment, professionals often face the following challenges:
- How to quickly and comprehensively understand candidates within a 20-30 minute interview?
- How to attract suitable candidates to choose our company when compensation and company brand may not be particularly appealing?
- How to identify lies during interviews?
- Recruitment is more than just interviewing. How to enhance the entire process through "expanding recruitment channels," "background checks," and other stages?
- How can HR professionals provide interview training to department heads and become instructors themselves?
In this course, participants will systematically learn key knowledge points, gain a complete set of tools and forms, engage in practical exercises throughout, and enhance their recruitment and interview skills on-site, effectively promoting business development.

• 2024-07-11 | 09:00 - 16:00
• Online Training

HR Forum Meeting and 2024 Chair Elections in Beijing

• 2024-07-05 | 10:00 - 11:30
• Beijing Office, Beijing Yansha Center, Office C405, No. 50 Liangmaqiao Road, Chaoyang District, Beijing | Teams

在这门课程中，你将学习如何使用 ChatGPT 以及其他自动化工具来提高你的工作效率。我们将介绍一些流行的自动化
工具，并提供一些实用的示例来帮助你了解如何将这些工具应用于你的日常工作中。无论你是想提高工作效率还是学
习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常
工作中。
In this course, you will learn how to use ChatGPT and other automation tools to enhance your productivity. We will introduce popular automation tools and provide practical examples to help you understand how to apply these tools in your daily tasks. Whether you aim to boost your efficiency at work or simply learn about automation tools, this course is an excellent choice. Our goal is to help you quickly grasp these tools and integrate them into your daily workflow.

• 2024-07-02 | 09:00 - 16:00
• Online Training

The EU SME Centre and the European Chamber are pleased to invite you to our next Working Group meeting on 25th June 10:00-11:00 online, where Chief Economist at Coface, Junyu Tan, will provide an overview of the 2024 Coface China Corporate Payment Survey.

• 2024-06-25 | 10:00 - 11:00
• Online

本次课程，由具有十余年绩效管理咨询经验的陶老师主讲，课程内容包括明确绩效目标、加强沟通、提供反馈和认可、建立激励机制、确保评估标准的公正性和合理性，以及持续改进和优化绩效管理等，并且课程着重于解决企业在绩效管理中所面临的实际问题，可落地应用。

This course, taught by Mr. Tao, who has over ten years of experience in performance management consulting, covers topics including clarifying performance goals, enhancing communication, providing feedback and recognition, establishing incentive mechanisms, ensuring the fairness and reasonableness of evaluation standards, and continuously improving and optimizing performance management. The course focuses on addressing practical issues faced by companies in performance management and is designed for practical application.

• 2024-06-25 | 09:00 - 16:00
• Online Training

数据时代人力资源的工作已经不能单靠 HR 的直觉来做决定了，日新月异的数字时代，多元化的员工结构，人力资源各模块大量的基础数据，人力资源从业者需要从传统的人力资源工作思维向数字化思维转型，数据驱动业务，提升人力资源工作运营效率。现在大部分的 HR 缺乏人力资源数据分析的能力，对数据分析的认识也停留在 EXCEL 做图表的阶段，在数据分析的技能上也仅仅是 EXCEL 的简单的报表处理和基础的图表设计，在数据分析层面仅停留在基础的数据记录和描述层面，并不能结合公司的业务和战略对数据进行分析。

In the era of data, HR work can no longer rely solely on the intuition of HR professionals. The rapidly changing digital age, coupled with a diverse employee structure and the vast amount of fundamental data in various HR modules, necessitates that HR practitioners transition from traditional HR thinking to digital thinking. This transition is driven by data, aimed at enhancing the operational efficiency of HR work.

Currently, most HR professionals lack the ability to analyze HR data and their understanding of data analysis remains at the stage of creating charts in Excel. Their data analysis skills are limited to simple report processing and basic chart design in Excel. At the data analysis level, they only perform basic data recording and description, without being able to analyze the data in conjunction with the company's business and strategic objectives.

• 2024-06-20 | 09:00 - 16:00
• Online Training

The fifth episode of the Interpreting the EU's Toolbox series will focus on EU's Corporate Sustainability Due Diligence Directive (CSDDD), which was given a green light by both the European Parliament and the Council of the EU in April and May 2024 respectively. On Thursday 20th June at 15:30, Zsofia Kerecsen, a representative from DG JUST at the European Commission will provide an online overview of the CSDDD, which will be followed by a presentation by Herbert Smith Freehills Partner Antony Crockett on how to approach compliance with this regulation in China.

• 2024-06-20 | 15:30 - 17:00
• Online

有了 Power 插件，EXCEL 开启自动化时代面对海量数据，如何快速提炼、合并表单？如何整理成规范智能的工作表？如何迅速建立灵活的分析环境，找到问题和关键原因，找到破解问题的方法？如何讲操作过程自动化？如何轻松完成复杂解题过程？单凭 EXCEL 常规用法显得力不从心，高版本的 EXCEL 提供 Power 智能插件，让我们走进数据自动化办公时代，工作变得轻松又高效。Excel Query 插件，提高 10 倍效率的整理法数据整理虽然不能带来多高的价值，但会用 PQ 智能工具能节省出 80%的整理时间。如果可以将繁冗的数据整理工作搭建成一套智能的数据模型，数据的增删改都可以在其中自动化运转，这不次于亲手组装一条自动化的生产线。这就是我们一直寻找的提升 10 倍效率的工作法。Excel AI 插件，提升函数的解题能力在 365 版本中新增加的 AI 函数是个亮点，自动化支持数据增删改，减少重复工作，智能识别数据范围，加速计算运行，在课上我们可以一起感受这些函数的强大之处。
Faced with massive amounts of data, how can you quickly extract and merge sheets? How can you organize them into standardized, intelligent worksheets? How can you swiftly establish a flexible analysis environment to identify issues and key causes, and find solutions? How can you automate the operational process and easily complete complex problem-solving tasks? Conventional Excel usage falls short in these areas. However, with the Power intelligent add-ins provided by the latest versions of Excel, we enter an era of automated data management, making work easier and more efficient.Although data organization itself may not add significant value, using the Power Query (PQ) intelligent tool can save up to 80% of the time spent on data organization. By creating an intelligent data model, where data additions, deletions, and modifications can be automated, it’s akin to assembling an automated production line. This is the 10x efficiency improvement method we’ve been looking for.A highlight of the 365 version is the newly added AI functions. These functions support automated data additions, deletions, and modifications, reducing repetitive tasks, intelligently recognizing data ranges, and accelerating computational processes. During the course, we will experience the powerful features of these functions together.

• 2024-06-19 | 09:00 - 16:00
• Online Training

2024 has presented a challenging backdrop of economic slowdown and trade tensions, making it increasingly important for European companies to better engage with internationally influential media to tell their China stories. To tackle this important topic, the Marketing and Communications Forum is delighted to invite seasoned journalists from international media outlets to have a panel discussion. This event will take a practical approach of how communications professionals can effectively connect with media as well as their suggestions to communications professionals in providing news content.

• 2024-05-23 | 14:00 - 16:00
• European Chamber Beijing Office and Online (via Teams)