本训练营主要培训数据分析与数据呈现的Power BI实战技能，培养满足企业工作需要的数据分析与可视化技能要求，具备良好的数据处理、数据建模分析、特别是数据可视化报表呈现能力。

• 2023-10-12 - 2023-11-21 | 20:00 - 21:00
• online

新任经理人，一线管理者，团队或项目负责人，储备管理人才，基础管理技能进阶人员。

课程收益：
建立管理角色和态度的自我认知；
强化向经理进阶所需的管理理念和行为原则；
加强对人的洞察和关注能力；
通过沟通提升个人影响力：冰山理论;
沟通技能精华；有效倾听和提问的力量;
如何处理异议：认同的技能与态度;
协助学员在管理岗位上建立积极畅通的沟通和反馈环境，能够面对不同意见的挑战；
通过激励和授权他人，发展平衡领导力，帮助每个人实现目标；
掌握管理工具与技巧，实现从“认知”到“行动”的交互提升和改进。

• 2023-09-15 | 09:00 - 16:30
• European Chamber Shanghai Office

No matter what position you work in, using software for data analysis has become an essential skill for everyone.
Whether you are engaged in purchasing, marketing, sales, financial analysis or business decision-making, this one-day course aims at various data application problems encountered in data system analysis, and extracts the skills of Excel and related software tools that data analysts need most. It can help you filter and analyze data from a large amount of clueless data and make professional management charts, providing professional and accurate references for your business decisions.
不管您在什么岗位上工作，利用软件进行数据分析已经成为每个人的必备技能，无论您从事采购、市场、销售、财务分析还是经营决策，本套课程针对数据系统分析工作中遇到的各种数据应用问题，提炼出数据分析人员最需要的Excel及相关软件工具技能，能够帮助您从一堆毫无头绪的数据中进行数据筛选、分析数据并制作专业管理图表，为您经营决策提供了专业准确的依据。

• 2023-09-12 | 09:00 - 16:00
• Zoom online

● Mastering your Excel skills to improve the way of working and increase work efficiency;
● Help trainees design pleasing professional data reports and solve complex work problems through nesting of more than three functions;
● Create comprehensive and professional charts to generate any kind of reports you want from pivot tables.

● 掌握Excel使用技巧，改善工作方式，提高工作效率；
● 设计令人赏心悦目的专业数据报表，通过三个以上的函数嵌套解决复杂工作问题；
● 创建“会说话”的专业图表，通过数据透视表随便所欲生成各种报表。

• 2023-09-12 | 09:00 - 16:30
• Zoom online

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我： “我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率

• 2023-09-08 | 09:00 - 16:00
• online

The role of leadership is at every level of the organization. Today's leaders are more like coaches, partners, or mentors, guiding and supporting employees' work rather than simply commanding or assigning tasks. The definition of leadership is not what you do to your employees, but what you do with your employees.
The "adaptive leadership" model is based on different situations, through the judgment of employees' ability to complete tasks and morale, so that leaders can adjust their leadership style in a timely manner to achieve the best effect of implementing impact, so as to lead employees to achieve good work performance, improve subordinate satisfaction, and achieve team growth. "Adaptive leadership" is not only an advanced leadership model but also a very practical tool and skill.

领导力的作用体现在组织的每一个层面。今天的领导者更像是教练、合作伙伴或导师，指导和支持着员工的工作， 而不是简单地命令或分配任务。领导的定义不是你对员工做了什么，而是你和员工一起做什么。
“适应性领导”模式是根据情境的不同，通过对员工完成任务的能力和士气进行判断，使领导者能够适时地调整 自己的领导风格，达到实施影响的最佳效果，从而带领员工取得良好的工作绩效，提高下属的满意度，并实现团队成 长。“适应性领导”不仅是一种先进的领导模式，更是一种非常实用的工具与技能。

• 2023-09-05 | 09:00 - 16:00
• Shanghai

This 1-day course will provide business managers with the fundamental concepts of accounting and finance management, so that they can handle day-to-day finance-related problems in a professional way. Furthermore, this course will help managers improve their performance by monitoring key figures and ratios in financial statements.

• 2023-08-31 | 09:00 - 17:00
• European Chamber Shanghai Office

Recent world events such as the Covid Pandemic have challenged us to prepare to manage previously unthinkable situations that may threaten an organization’s future. This new challenge goes beyond the mere emergency response plan or disaster management activities that you might previously have employed. Your organisation must engage in a comprehensive process best described generically as Business Continuity. It is no longer enough to draft a response plan that anticipates naturally, accidentally, or intentionally caused disaster or emergency scenarios. Today’s threats require creating an ongoing, interactive process that ensures the continuation of an organization’s core activities before, during, and, most importantly, after a major crisis event.

• 2023-08-29 | 13:30 - 17:00
• Courtyard by Marriott Shanghai Qilu

Let trainees easily create PPT professional presentations, quickly produce working presentations that meet the requirements of the company, make presentations more exciting through pictures, shapes, color collocations, etc., master the most practical cover and catalog design, and improve the level of presentation production.

Suitable for corporate employees who wish to further improve the quality of PPT production in terms of PPT image, content logic, presentation, typography and interpretation.

• 2023-08-29 | 09:00 - 16:00
• zoom online

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Zoom online