This course is about the writing skills and typesetting skills of single wechat copywriting, focusing on improving specific writing and operation skills. 本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2023-06-09 | 09:00 - 16:00
• Zoom Online

Restricted group sizes, multiple interventions for each participant using formal exercises, improvisations and personal ‘in situ’ situation analysis ‐ this program creates a highly personalised environment and an individual dimension close to a coaching approach.

• 2023-06-09 | 09:00 - 17:00
• European Chamber Shanghai Office

This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability. 本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2023-06-08 | 09:00 - 16:00
• Zoom online

Unlock the full potential of WeChat, the indispensable key to thriving in the Chinese market. Are you confident that your organization is leveraging WeChat to its fullest extent? This riveting session dives deep into the strategic aspects of WeChat, showcasing its far-reaching capabilities that extend beyond marketing to encompass your entire China business strategy. Designed specifically for global executives and directors eager to bolster their expertise on China's most influential platform, this session will unveil the secrets to successfully harnessing WeChat's boundless opportunities. Delve into the world of WeChat advertising, its effectiveness in the B2C & B2B landscape, the latest 2023 trends, Tencent's visionary trajectory, and much, much more! Don't miss your chance to revolutionize your organization's China strategy through the power of WeChat.

• 2023-05-26 | 14:00 - 17:00
• European Chamber Shanghai Office

Forming meaningful relationships can happen in the workplace. Teams that value each other are higher performing and more satisfied with their work. Conflict also happens at work and many GenZ colleagues would rather quit work than have a confrontation with a co-worker or manager, so they just leave. This confuses and hurts everyone, and it's avoidable! GenZ is exceptional at hard skills, but if companies want to stay competitive they will need to build the soft skills of their younger employees and teams. This is not an option; it's a necessity.

• 2023-05-24 | 14:00 - 17:00
• European Chamber Shanghai Office

【Searching Solutions】

· Establish the thinking model for data-based decision-making, avoid perceptual thinking.
· Deconstruct goals into quantifiable and measurable business issues.
· Master the commonly used data analysis methods.
· Improve business engagement through visualized analysis results data-based representation.

【解决问题】
· 建立数据化决策的思考模式告别感性决策思考
· 掌握将目标量化分解为衡量可跟进的业务问题
· 掌握高频业务场景下常用的数据分析方法流程
· 通过可视化分析成果数字说话提升业务话语权

• 2023-05-24 | 09:00 - 16:00
• Zoom online

● Mastering your Excel skills to improve the way of working and increase work efficiency;
● Help trainees design pleasing professional data reports and solve complex work problems through nesting of more than three functions;
● Create comprehensive and professional charts to generate any kind of reports you want from pivot tables.

● 掌握Excel使用技巧，改善工作方式，提高工作效率；
● 设计令人赏心悦目的专业数据报表，通过三个以上的函数嵌套解决复杂工作问题；
● 创建“会说话”的专业图表，通过数据透视表随便所欲生成各种报表。

• 2023-05-16 | 09:00 - 16:30
• Zoom online

Should the enterprise make video number? What's the difference between a video account and Douyin? What brand and market value can be brought to the enterprise by investing in the operation of video number? Do you not need to make Douyin account after making video number?
These problems not only bother the staff of the Marketing Department of many enterprises, but also the management of many enterprises must consider the problem when allocating limited resources.
企业是不是该做视频号？视频号和抖音的区别是什么？投入在视频号的运营上能给企业带来什么品牌和市场价值？是不是做了视频号就不用做抖音号了？
这些问题不仅困扰着很多企业的市场部的工作人员，也是许多企业管理层在分配有限资源时，必须考虑的问题。

• 2023-05-12 | 09:00 - 16:00
• Zoom online

For enterprises, whether it is a B2C or B2B enterprise, doing offline activities is a basic skill. For publicists, offline activities are the work of corporate brand building, from media relationship management, investor relationship management to partnership management, focusing on content and high-end.
For marketers, offline activities are a necessary means to cooperate with new product launches and new market expansion, focusing on consumers and conversion rates.
For most businesses, offline events are the more commonly used in branding and marketing, as well as a way to have a more manageable budget and a closer target consumer.
After three years of rapid development of live streaming and online marketing, today's offline events are still an effective communication method to obtain accurate audiences, plus more online means to expand information reach and audience sources.

• 2023-04-20 | 09:00 - 17:00
• European Chamber Shanghai Office

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

• 2023-04-14 | 09:00 - 16:00
• zoom online