为帮助企业更好地了解和探讨播客媒介的独特之处以及如何通过播客为营销与品牌传播服务，中国欧盟商会市场营销与传播论坛很荣幸邀请到巴斯夫大中华区企业事务部品牌与营销传播经理杨艳与JustPod首席执行官程衍樑，雀巢与“谐星聊天会”制作人吕东分享企业与播客经纪公司或播客节目的合作案例故事。

• 2022-09-15 | 14:00 - 16:00
• European Chamber Beijing Office / Online

As of the beginning of the second half of 2022, the distress among many Chinese property developers goes on, home sales are in a significant decline, concerns about employment grow, in general the property sector shows limited signs of improvement. At the same time, policy easing has been spreading across cities gradually, and some cities have started to show positive signs. Asset sales and M&A also gather pace as the state-owned enterprises step in. Almost a year in since Evergrande 'kicked off' the current cycle, how do we assess the market conditions, how will the distress play out overall and across cities and developers? How discounted are those distressed deals under way? How are the longer-term fundamentals for China housing changing? Is there anything we all might be missing in the picture?

• 2022-09-14 - 2022-09-14 | 10:00 - 12:00
• Office C412, Beijing Lufthansa Center, 50 Liangmaqiao Road, Beijing, 100125

敏捷项目管理应用实战精华课

• 2022-09-13 | 09:00 - 17:00
• Zoom online

The semiconductor industry has become front and center in the economic strategies of nationals and global political rivalries. The technology is the source of global innovation and underpins competitiveness in the high technology industry. China, the US, Europe and other major Asia nations are all putting forth major policies to build up their domestic supply chains and capture the benefits of semiconductor leadership. But with a complicated and hard to change supply chain; with “national self-reliance” in semiconductors being technically impossible; every region and every country faces hard choices about how to support their domestic industry while also collaborating with global partners, allies and competitors.

• 2022-09-06 | 08:00 - 09:30
• Qing II&III, 5F, Four Seasons Hotel, Beijing

In today's booming social media, ineffective customer communication will directly lead to complaints online. As more online platforms provide dedicated release channels, "online customer complaints" have increasingly affected the reputation of companies, which in turn indirectly or directly affect the sales income.

At the same time, the accumulation of negative content will also attract the attention of the media and other competitors, and there is a danger of fermenting into a huge public opinion risk.

In this lesson, we will discuss the behavior of customer complaints on social media, hoping to provide some ideas and methods for companies.

• 2022-09-02 | 09:00 - 16:30
• Zoom Online

Beijing Institute of Medical Device Testing (BIMT) Visit
北京市医疗器械检验研究院访问

• 2022-09-01 | 09:00 - 12:00
• Beijing Institute of Medical Device Testing

为帮助会员企业探索除“两微一抖”（微信、微博、抖音）之外的更多的社交媒体营销渠道，本场活动将聚焦“知乎”。中国欧盟商会市场营销与传播论坛很荣幸邀请到拥有知乎运营丰富经验的企业嘉宾英飞凌大中华区高级数字营销经理庄华亮，知乎头部MCN机构极简科技业务负责人康旭，分享经验，共同探讨知乎作为内容营销平台的玩法及与其他平台的比较，作为广告渠道是否值得投入。活动将由中国欧盟商会市场营销与传播论坛北京副主席乌兰主持。如果您的公司也在运营知乎，欢迎参加本次交流活动并参与讨论；如果您在考虑开通新的社交媒体渠道，希望此次活动可以给您带来一些经验与启发。

• 2022-08-31 | 14:00 - 16:00
• European Chamber Beijing Office / Online viz Zoom

管理者在充满压力的会议中，向领导或者跨部门团队做正式汇报的时候，最大的挑战莫过于如何：

· 切中要害，获取支持

· 逻辑性强，富有条理

· 简明扼要、突出重点

本课程所教授的是，“在汇报中Sell你的想法——以听众为中心的思维模式和叙事逻辑”。

• 2022-08-30 | 09:00 - 16:00
• Zoom online

The European Chamber Automotive Working Group will hold a working group meeting on 24th August in Beijing on the theme of sandbox regulation and market access administration for intelligent connected vehicles (ICVs).

• 2022-08-24 | 09:30 - 11:30
• European Chamber Office Beijing 欧盟商会北京办公室 | Zoom 线上会议室

WeChat, an essential tool for your China business. But how do you know if your organization is making the most use of all that it can offer? This session provides a high-level strategic approach to WeChat, zooming out to understand the role it can play not just in marketing but in your China business strategy. This session is for international executives and directors who wish to strengthen their understanding of China's most powerful platform to capitalize on its vast opportunities. Learn about how WeChat advertising works (and how it can be effective in the B2B space), 2021 trends with the direction Tencent is heading in, and many, many more!

• 2022-08-24 | 14:00 - 17:00
• Link shall be shared before the training date