The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.

课程受益

- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-03-21 - 2024-03-22 | 09:00 - 16:30
• Beijing

Are you searching for an international school that embodies diversity, academic excellence, and a nurturing environment? Look no further! Nestled away from the hustle and bustle of the city, our school boasts a serene lake view backdrop, providing the perfect setting for your child's educational journey.

At BSG, we pride ourselves on offering the renowned British curriculum tailored for expat children aged 1 to 18 years. With a proven track record of excellence, we prioritize a holistic approach to education that nurtures both academic prowess and personal growth.

• 2024-03-20 | 09:30 - 11:30
• BSG South Lake Campus

Kick-off meeting of the Automotive Working Group which will take place onsite from Beijing and online on 20th March 13:30 to 15:50.

• 2024-03-20 | 13:30 - 15:50
• EUCCC Beijing Office, 4th Floor, Room C405

On Wednesday, 20th March, the European Chamber Pharmaceutical Working Group will hold its 2024-2025 working group kick-off meeting and chair/vice-chair elections. The meeting will also include the discussions on the 2024-2025 working group Position Paper and the annual Work Plan.

• 2024-03-20 | 10:00 - 12:00
• European Chamber Shanghai office + Online Microsoft Teams

The European Chamber of Commerce in China sincerely invites you to participate in the “ Full-Day Field Visit to Chongqing Economic Development Zone” event on March 20th (Wednesday). This event will help our members gain insights into the Chongqing Economic Development Zone, explore new investment opportunities, and provide an excellent opportunity for face-to-face communication between member companies and government leaders of the Economic Development Zone.
中国欧盟商会诚挚地邀请您参加3月20日（星期三）举行的“欧盟商会企业赴重庆经开区全天考察”活动。此活动将帮助会员朋友了解重庆市经开区，探讨投资新机遇，该活动也是欧盟商会会员企业与经开区政府领导面对面交流的好机会。

• 2024-03-20 | 10:30 - 19:40
• Chongqing Economic Development Zone Management Committee

The European Chamber cordially invites you to attend the launch of its latest publication, produced in partnership with China Macro Group (CMG), on 20th March 2024.

European Chamber president Jens Eskelund and CMG co-founder and managing director Markus Herrmann Chen will present the key findings of the report. Following this, president Eskelund and former Chamber presidents Joerg Wuttke, Mats Harborn and Davide Cucino will discuss the impact that state-led risk management and economic-security-focussed policies are having on European companies in China.

• 2024-03-20 | 09:00 - 11:30
• Beijing Ballroom, 3F, Four Seasons Hotel

From "slow job selection," "late employment," and "gap years" among post-95s fresh graduates to the "rectification of the workplace" by post-00s employees, a plethora of management issues concerning the new generation of employees have been causing headaches for companies and managers alike. How can we better understand the new generation of employees? How can we adopt effective strategies to guide and motivate them? We will start by delving into market research and corporate practices to share insights on managing the new generation of employees with everyone.
从 95 后应届生的“慢择业”、“迟就业”、“间隔年”到 00 后员工“整顿职场”，层出不穷的新生代员工管理问题让企业和管理者们头疼不已。如何更好地了解新生代员工？如何采取有效的方式引导和激励他们？我们将从市场调研和企业实践入手，与大家分享关于新生代员工的管理心得。

• 2024-03-20 | 13:30 - 17:30
• Online Training

Every year, China’s ‘Two Sessions (Lianghui)’ convenes the national legislature and top political advisory body to discuss key political and economic issues and make central decisions. In 2024, the second session of the 14th National Committee of the Chinese People’s Political Consultative Conference (CPPCC) and the 14th National People’s Congress (NPC) are set to be held in Beijing on the 4th and 5th March, respectively.
The Two Sessions hold significance for the international business community as they will establish the political and economic direction for China for 2024. In the preceding provincial Two Sessions, some key themes will be ‘new quality productivity’, ‘expanding domestic demand’, and ‘deepening reforms’, while seeking progress while maintaining stability, consolidating the foundation for economic recovery, and expanding high-level opening-up will be the main areas of focus.
The European Union Chamber of Commerce in China cordially invites you on 19th March for in-depth analysis and insights into the implications of the Two Sessions on businesses, the economy and the future of China.

• 2024-03-19 | 16:00 - 18:00
• European Chamber Shanghai Office

The EU SME Centre and the European Chamber Carbon Market Working Group are glad to invite Director Ma Jun from the Institute of Public & Environmental Affairs (IPE) and industry players across China to explore the recent practices on corporate green supply chain management, the critical role of SMEs and challenges they face, and the different approaches large enterprises can adopt to support their SME partners throughout the supply chain to improve their environmental performance.

• 2024-03-19 | 15:00 - 16:30
• European Chamber Office Beijing | Online

[This is a closed meeting open to consortium partners’ management and relevant stakeholders of EU SME Centre Phase IV including European embassies, consulates, EU-funded projects and secretariat/board members from European chambers or business associations only].
To make sense of the host of announcements during the 2024 Two Sessions and what they mean for China’s economic, foreign policy and political trajectory, Neil Thomas, Fellow on Chinese Politics at Asia Society Policy Institute’s Center for China Analysis, and Dan Wang, Chief Economist at Hang Seng Bank, will join on and offline our upcoming Policy Meeting, which will take place on Tuesday 19th March from 9:00-10:30 at the Four Seasons Hotel Beijing. The meeting will be off-the-record and held under Chatham House rules.

• 2024-03-19 | 09:00 - 10:30
• Four Seasons Hotel Beijing