【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

中国欧盟商会[一小时早餐聚会]系列活动 One-hour Breakfast Get-together - One hour before your workday begins.

• 2024-07-17 | 07:45 - 09:00
• August Café

新任经理人，一线管理者，团队或项目负责人，储备管理人才，基础管理技能进阶人员。

课程收益：
建立管理角色和态度的自我认知；
强化向经理进阶所需的管理理念和行为原则；
加强对人的洞察和关注能力；
通过沟通提升个人影响力：冰山理论;
沟通技能精华；有效倾听和提问的力量;
如何处理异议：认同的技能与态度;
协助学员在管理岗位上建立积极畅通的沟通和反馈环境，能够面对不同意见的挑战；
通过激励和授权他人，发展平衡领导力，帮助每个人实现目标；
掌握管理工具与技巧，实现从“认知”到“行动”的交互提升和改进。

• 2024-07-17 | 09:00 - 16:30
• European Chamber Shanghai Office

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• MS Teams

This course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

【课程背景】
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT 作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的 PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。本课程致力于通过前沿的 AI 技术，对PPT 设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲 PPT 的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
[Course Background]
In today's rapidly evolving digital era, the speed and reach of information dissemination have reached unprecedented levels. As a crucial tool for information presentation and communication, PowerPoint (PPT) has transcended its role of mere information transmission. It has become a tangible reflection of individual professional competence, creative thinking, and corporate brand image. A well-designed, content-rich, and logically structured PPT can immediately capture audience attention, effectively convey core information, and enhance persuasiveness.This course aims to revolutionize PPT design and presentation skills through cutting-edge AI technologies. Our goal is to help participants master advanced design tools and methods, enhancing their ability to create and deliver PPT presentations in a professional and captivating manner across various business, educational, and public settings.

• 2024-07-23 | 09:00 - 16:00
• Online Training

[Offline Training] Non-Authority Influencing and Networking 发挥非职权影响力，拓展多方关系 (Chinese Language 中文授课)

• 2024-07-26 | 09:00 - 17:00
• European Chamber Office Tianjin, 41 Floor, The Big Meeting Room