Enterprise WeChat official account is the mobile official website of the enterprise and the first channel for brand output. Enterprise official account should follow the principles of corporate strategic public relations.
The opening of enterprise-level WeChat official account, strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance... these series of issues all require systematic thinking and planning.
To do a good job in the official account, you also need to master creating content: how to do a good job in long-term content, how to continuously find topics, how to write each copy, how to improve the appearance of the official account, how to improve the spread of articles, how to continuously attract fans to increase brand influence, how to avoid violations of laws and regulations in the specific operation process...
This course will help students master the overall skills of operating enterprise-level WeChat official accounts through high-quality success cases, carefully summarized practical skills, and interactive on-site training, while quickly improving the copywriting ability of enterprise WeChat official accounts.

• 2024-07-11 | 09:00 - 16:00
• Zoom Online

This course is about the overall planning, management and operation skills of WeChat public accounts, focusing on improving the overall planning ability.
本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2024-07-11 | 09:00 - 16:00
• Online - Zoom Training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于会议前发送到报名邮箱

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-11 | 09:00 - 16:00
• Online Training

Enterprise WeChat official account is the mobile official website of the enterprise and the first channel for brand output. Enterprise official account should follow the principles of corporate strategic public relations.
The opening of enterprise-level WeChat official account, strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance... these series of issues all require systematic thinking and planning.
To do a good job in the official account, you also need to master creating content: how to do a good job in long-term content, how to continuously find topics, how to write each copy, how to improve the appearance of the official account, how to improve the spread of articles, how to continuously attract fans to increase brand influence, how to avoid violations of laws and regulations in the specific operation process...
This course will help students master the overall skills of operating enterprise-level WeChat official accounts through high-quality success cases, carefully summarized practical skills, and interactive on-site training, while quickly improving the copywriting ability of enterprise WeChat official accounts.

企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

This course is about the writing skills and typesetting skills of single WeChat copywriting, focusing on improving specific writing and operation skills.
本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Online - Zoom Training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于会议前发送到报名邮箱

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-12 | 09:00 - 16:00
• Online Training

This "emotion management course" is to help students upgrade the operating system of "emotion", so that emotion and reason can cooperate efficiently and play a role together, and lead students to conduct in-depth self-inquiry and awareness, get out of the emotional "stuck" point, improve the ability to get along with pressure, and maintain a positive attitude in an uncertain environment.这门“情绪管理课”就是要帮助学员升级“情绪”这个操作系统，让情绪与理性高效配合，共同发挥作用，并带领同学们进行深度的自我探询与觉察，走出情绪“卡”点，提升与压力相处的能力，在不确定的环境中保持积极心态。

• 2024-07-17 | 09:00 - 16:30
• Teams online

In today's highly competitive business environment, enterprises are constantly seeking ways to enhance their operational efficiency and reduce costs. This event, titled "Enhancing Enterprise Efficiency and Reducing Costs from the Perspectives of Human Resources and Taxation," aims to provide insights and strategies for companies to achieve these goals. The European Chamber Nanjing is pleased to invite the experts from D’Andrea & Partners Legal Counsel and PHC Advisory, to share the insights to our members.

Background:
With the ever-changing economic landscape, businesses are facing increasing pressure to optimize their operations. Understanding the complex interplay between human resource management and taxation policies is crucial for driving down costs while maintaining or improving productivity.

• 2024-07-18 | 14:30 - 16:30
• Universe Meeting Room, 6F, DB Schenker Technology Solution Center (Nanjing)

With over four decades of foreign-funded enterprises entering China, accompanied by China’s opening-up policy and active promotion of foreign investment, the legal framework applicable to foreign-funded enterprises has been continuously evolving. In order to provide a favorable and equitable business environment for foreign investment, the Foreign Investment Law came into effect in 2020, replacing the three old laws related to foreign investment and marking a new chapter where foreign-funded enterprises are equally subject to the Company Law. To meet the demands of economic development, the Company Law was revised at the end of last year and come into effect on July 1, 2024. This revision proposes numerous new requirements concerning registered capital system, rights and responsibilities of shareholders, directors, supervisors and senior executives which will undoubtedly bring both new opportunities and challenges for foreign-funded enterprises.
外企入华四十余载，伴随着中国对外开放、积极引入外资的进程，适用于外资企业的法律法规也在不断变迁。为了给予外资优良公平的营商环境，《外商投资法》于2020年开始施行，旧三资法相应废止并归入历史，外资企业翻开了平等适用《公司法》的发展新篇章。为了适应经济发展需求，《公司法》于去年底通过修订并已于2024年7月1日起施行。此次修订对注册资本制度、股东及董监高权责提出了诸多新要求，必将为外资企业带来全新的机遇与挑战。

“Capital” and “Person” have always been the two cornerstones for development of enterprises. Through this presentation, we will summarize the legislative evolution in recent years affecting foreign-funded enterprises, focusing on the impact of the new regulatory framework under Company Law from the perspectives of “Capital” and “Person” which are critical to corporate governance and operations. We will discuss topics such as capital contributions of shareholders, capital increase and decrease, equity transfer procedures, appointment of legal representatives, corporate governance structures, shareholders’ rights and responsibilities, rights and responsibilities of directors, supervisors, and senior executives, as well as risks and safeguards related to their roles.
“资”与“人”，向来是企业发展的两大基石。通过本次分享活动，我们将归纳近年来涉及外资企业的立法演进，重点从关涉公司治理与经营的“资”与“人”之角度探讨新的公司法规制模式对外资企业的影响，对股东出资、公司增资减资、股权转让、法定代表人的选任、公司治理结构、股东权责、董监高权责及任职风险与保障等方面进行探讨。

• 2024-07-18 | 14:30 - 17:00
• The Executive Centre

This course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱