In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.
企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。

深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2024-10-18 | 09:00 - 16:00
• Online - Zoom Training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于培训前发送到报名邮箱

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-10-18 - 2024-10-19 | 09:00 - 16:30
• Beijing

Join us for a luncheon hosted by ODDO BHF, where we aim to discuss the appealing themes with industry representatives. This event will provide attendees with valuable insights into the role of Supply Chain Finance in addressing global challenges. Participants will engage in discussions with industry peers, gaining practical knowledge and strategies to optimise working capital, mitigate risks, and strengthen supplier relationships.

• 2024-10-18 | 12:00 - 14:00
• European Chamber Shanghai Office 中国欧盟商会上海办公室

In today's global economic landscape, China's economic influence is becoming increasingly prominent. However, despite significant achievements in various sectors, China also exhibits vulnerabilities towards global commodity markets.

The European Chamber warmly invites you to join our Insight China Expert Talk on 18 October (Friday) in Beijing featuring Dr. Pascale Massot to understand how the world’s largest consumer transformed global commodity markets. Ms. Massot is an associate professor at the University of Ottawa's School of Political Studies; Senior Fellow, Asia Pacific Foundation of Canada; and Non-resident Honorary Fellow, Political Economy, Asia Society Policy Institute's Center for China Analysis.

• 2024-10-18 | 15:00 - 16:30
• Teams/ European Chamber Office Beijing, 4th Floor, Room C405

The European Chamber is glad to welcome you to the fifth edition of our Shanghai Chapter Football Tournament, which will bring together 16 corporate teams to compete with each other and where colleagues, families, sponsors, and friends will support and cheer for their favorite teams throughout the day.

The 2024 Football Tournament will take place on Saturday 19th October 2024.

Now we are recruiting teams to join us and play together! This event is a great opportunity to enhance team building, compete with other companies and stay healthy together. Join us, support your favorite team, win a championship and enjoy a healthy sports day with your colleagues, family and friends.

• 2024-10-19 | 10:00 - 17:00
• TBC

On 22nd October 2024, the European Chamber Sports Forum will gather sports-& marketing leaders to discuss the future of sports in China. At the peak of the Tour de Guangxi - happening that time in China - we will have representatives from the top cycling teams & brands with us. Meet brands, athletes, sports agencies and sports decision-makers at our 2nd European Chamber Sport Summit in downtown Shanghai.

• 2024-10-22 | 16:00 - 19:00
• Hansgrohe InnovationParc

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2024-10-23 - 2024-10-24 | 09:30 - 17:30
• Shenzhen

Industry 4.0 and 5.0 technologies such as Metaverse, AI, XR (AR, VR and MR) allow companies to innovate more rapidly, improve operational efficiency and make customer experiences more engaging. Among them, the metaverse has proved to be the field of transformational opportunities for small and big businesses, opening the doors for immersive consumer experiences. That allows businesses to create memorable interactions, driving higher customer satisfaction, loyalty, and ultimately, stronger business outcomes. The event will raise the topics of Metaverse, AR and VRs’ effects on businesses’ development, resource-saving efforts and business expansion strategies.

• 2024-10-23 | 14:30 - 16:00
• European Chamber Shanghai Office 中国欧盟商会上海办公室

Eoropean Chamber Southwest Chapter cordially invites you to attend the 2024 Chongqing Food and Agricultural Products Processing High-Quality Development Industrial Ecosystem Conference, which will be held on October 24-27, 2024 at the Chongqing International Expo Center in Chongqing. Further optimize the industrial ecosystem, expand exchanges and cooperation, and accelerate the promotion of high-quality development.
中国欧盟商会西南分会诚邀您参加将于2024年10月24日—27日在重庆国际博览中心召开的2024重庆市食品及农产品加工高质量发展产业生态大会。进一步优化产业生态，扩大交流协作，加快推动高质量发展。

• 2024-10-24 - 2024-10-27 | 12:00 - 20:00
• Chongqing International Expo Center

作为“在粤欧洲企业走进广州”系列活动的第一站，我们将于2024年10月24日，一起走进专精特新“小巨人”企业 - 广州成至智能机器科技有限公司。2024年4月份，面对广东韶关和清远的洪灾，以及广州白云的龙卷风灾害，成至智能的应急救援队迅速响应，第一时间抵达现场，用先进的无人机载荷设备进行关键信息搜集，配合其他力量进行救援。这个应急队伍在2022年的东航坠机事故、以及2021年郑州特大暴雨中，也发挥了同样的作用。

As the first stop of the ‘European Enterprises Explore Guangzhou’ series, we will visit Guangzhou Chengzhi Intelligent Machine Technology Co. on October 24th, 2024. In April 2024, Chengzhi’s emergency rescue team swiftly responded to floods in Shaoguan and Qingyuan, and a tornado in Baiyun, Guangzhou, using advanced drone payloads to gather critical data and support rescue efforts. The team also made significant contributions to the response efforts for the China Eastern Airlines crash in 2022 and the Zhengzhou floods in 2021.

“低空经济”近年来得到了显著发展，并在今年首次被写入政府工作报告中。今天，无人机在摄影摄像、农业植保、载物运输、载人出行、应急救援、巡逻检查等领域的应用上日益成熟，展现出广阔的前景。让我们把时光倒流至十几年前，回到行业的萌芽时期，那时的创业者们面临着诸多选择与挑战，各自掌握的资源也不尽相同。而成至智能为何最终聚焦于应急救援领域？在他们深耕这一细分市场的过程中，又经历了哪些值得分享的故事呢？

The "low-altitude economy" has developed rapidly in recent years and was included in the government’s work report for the first time. Drones are now widely used in photography, agriculture, transport, emergency rescue, and patrols, showing great potential.Looking back over a decade, entrepreneurs faced many choices and challenges. Why did Chengzhi choose to focus on emergency rescue? What key stories emerged from their deep dive into this segment?

• 2024-10-24 | 13:45 - 15:50
• 广州市天河区龙林中街5号2栋101房 Room 101, Building 2, No. 5 Longlin Zhongjie, Tianhe District, Guangzhou