【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。
本课程自2018年开设至今，学员反馈大量成功案例，实践操作中各项数据提升立竿见影，好评如潮。

Course Description
A corporate WeChat public account serves as the mobile official website of a company and is the primary channel for brand promotion. It should adhere to the principles of corporate strategic public relations. Opening and managing a corporate-level WeChat public account involves strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance. These tasks require systematic thinking and planning.
Successfully managing a public account also requires an understanding of content: how to create long-term content, continuously find topics, write compelling copy for each article, enhance the visual appeal of the account, increase the reach of articles, continually attract followers to boost brand influence, and avoid legal issues during the operation.
This course leverages successful case studies, carefully summarized practical tips, and interactive training sessions to help participants master the comprehensive skills needed to operate a corporate-level WeChat public account while rapidly improving their copywriting abilities for the account.
Since its inception in 2018, the course has received positive feedback, with numerous successful cases from participants. Practical applications have shown immediate improvements in various metrics, garnering widespread acclaim.

• 2024-07-11 | 09:00 - 16:00
• Online Training

This course is about the writing skills and typesetting skills of single wechat copywriting, focusing on improving specific writing and operation skills. 本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

This course is about the writing skills and typesetting skills of single WeChat copywriting, focusing on improving specific writing and operation skills.
本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Online - Zoom Training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于会议前发送到报名邮箱

【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

On the first anniversary of the release of the Interim Measures, the European Union Chamber of Commerce in China is honoured to invite well-known experts, lawyers, consulting institutions and representatives from industries to discuss the current situation, challenges and future trends of the AI industry in depth and conduct a comprehensive analysis of AI development. We look forward to your participation and work together to draw a more exciting blueprint for the future of the AI industry.
值《生成式人工智能服务管理暂行办法》发布一周年之际，中国欧盟商会有幸邀请业界知名专家、律师、咨询机构和中外产业界代表，深入探讨人工智能产业的现状、挑战与未来趋势，就人工智能发展进行全景分析。期待您的参与，共同为人工智能产业的未来描绘更加精彩的蓝图。

• 2024-07-12 | 13:30 - 16:30
• Innoway 中关村创业大街

The European Chamber Southwest China Chapter cordially invites you to participate in the scientific eye use lecture and free eye examination to be held on July 14, 2024 (Sunday) at China-Singapore Maylook Eye Hospital (Chongqing). The Southwest Chapter of the European Chamber of Commerce collaborates with China-Singapore Maylook Eye Hospital (Chongqing) to create a visual fatigue relief station for members and their families. Join us and enjoy summer eye care together and guarding bright eyes.
中国欧盟商会西南分会诚邀您参加将于2024年7月14日（星期天）在中新美陆（重庆）眼科医院举办的科学用眼讲座以及免费眼部体检。欧盟商会西南分会联动中新美陆眼科医院为会员及家属爱心打造视疲劳解压站。加入我们，一起畅享夏日护眼，守护明亮双眸。

• 2024-07-14 | 14:30 - 16:30
• Visual Exploration Hall

中国欧盟商会[一小时早餐聚会]系列活动 One-hour Breakfast Get-together - One hour before your workday begins.

• 2024-07-17 | 07:45 - 09:00
• August Café

With over four decades of foreign-funded enterprises entering China, accompanied by China’s opening-up policy and active promotion of foreign investment, the legal framework applicable to foreign-funded enterprises has been continuously evolving. In order to provide a favorable and equitable business environment for foreign investment, the Foreign Investment Law came into effect in 2020, replacing the three old laws related to foreign investment and marking a new chapter where foreign-funded enterprises are equally subject to the Company Law. To meet the demands of economic development, the Company Law was revised at the end of last year and will come into effect on July 1, 2024. This revision proposes numerous new requirements concerning registered capital system, rights and responsibilities of shareholders, directors, supervisors and senior executives which will undoubtedly bring both new opportunities and challenges for foreign-funded enterprises.
外企入华四十余载，伴随着中国对外开放、积极引入外资的进程，适用于外资企业的法律法规也在不断变迁。为了给予外资优良公平的营商环境，《外商投资法》于2020年开始施行，旧三资法相应废止并归入历史，外资企业翻开了平等适用《公司法》的发展新篇章。为了适应经济发展需求，《公司法》于去年底通过修订并将于2024年7月1日起施行。此次修订对注册资本制度、股东及董监高权责提出了诸多新要求，必将为外资企业带来全新的机遇与挑战。

“Capital” and “Person” have always been the two cornerstones for development of enterprises. Through this presentation, we will summarize the legislative evolution in recent years affecting foreign-funded enterprises, focusing on the impact of the new regulatory framework under Company Law from the perspectives of “Capital” and “Person” which are critical to corporate governance and operations. We will discuss topics such as capital contributions of shareholders, capital increase and decrease, equity transfer procedures, appointment of legal representatives, corporate governance structures, shareholders’ rights and responsibilities, rights and responsibilities of directors, supervisors, and senior executives, as well as risks and safeguards related to their roles.
“资”与“人”，向来是企业发展的两大基石。通过本次分享活动，我们将归纳近年来涉及外资企业的立法演进，重点从关涉公司治理与经营的“资”与“人”之角度探讨新的公司法规制模式对外资企业的影响，对股东出资、公司增资减资、股权转让、法定代表人的选任、公司治理结构、股东权责、董监高权责及任职风险与保障等方面进行探讨。

• 2024-07-18 | 14:30 - 17:00
• The Executive Centre

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.

课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-07-19 - 2024-07-20 | 09:00 - 16:30
• 北京东直门亚朵S酒店

HR Initiative Seminar -[Cost Efficiency Series] Over-Time Pay Judicial Practice & Problem Solving Seminar [降本增效系列活动之] 加班费司法实践疑难问题座谈会

• 2024-07-19 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room