【课程大纲】
第一节、运营企业微信公号千万不要踩到的“雷” 1.企业公号第一要点不是10万+，而是别惹事 2.正版图片和正版字体 3.不能碰触的禁忌词 4.《广告法》的常见违规案例
第二节：企业级微信文案的独特策略 1.微信公号的六个分类 2.企业公众号的战略思考方式 3.服务号还是订阅号？——开通公号的必备考量 4.如何全面系统的制定公号定位 5.长期内容策划如何与企业品牌公关目标相结合
第三节： 完成度——100分文案的10个得分点 1.微信公号的评价标准：10个得分点解析 2.牢记：适屏性和易读性 3.一篇好文的卖相 4.三大得分点 5.三观不正确会损失多少钱？ 6.两大扣分点 7.人们爱转发什么风格的文章？
第四节：爆款文案靠“策划” 1.好文案都是策划出来的 2.实测高效的文案策划法 3.挖掘你的公号金矿：提炼受众群 4.提炼你的产品和服务的价值 5.有战略有格局：站在行业的高度 6.你是专家：专业有专业的独特优势 7.视觉文案已经是最新趋势：图片和短视频 8.（实战案例解析）怎么写一份领导满意的微信策划案？
第五节：不会蹭热点的微信没前途 1.企业蹭热点要谨慎，列出一个禁忌表。 2.时效性是蹭热点的关键。 3.蹭热点要蹭出新鲜感和创意度。 4.如何挑选“合适的热点”与目标内容结合成好文案 5.制作一份微信热点策划日历 6.（现场演练）：如何蹭热点？
第六节：推广和涨粉技巧 1.常用的微信线上活动技巧 2.线下活动是吸粉好策略 3.“呼吁关注”或者“活动报名”非常重要 4.6个技巧唤起读者的参与欲 5.3个方法催促读者TAKE ACTION 6.吸粉就要发够福利 7.活动海报设计技巧
第七节：微信数据分析 1.微信公号后台的数据都是什么意思？ 2.如何解读每一篇文章的后台数据？ 3.如何通过数据调整微信运营的战略？ 4.常用微信榜单软件怎么用？ （实战案例解析）：如何写出一份全面的微信数据分析报告
Course Outline
Session 1: Avoiding Pitfalls in Corporate WeChat Account Management
- The primary rule for corporate accounts: Avoid controversy, not just aiming for 100k+ views.
- Use of licensed images and fonts.
- Prohibited terms to avoid.
- Common violations of the "Advertising Law" with examples.
Session 2: Unique Strategies for Corporate WeChat Copywriting
- The six categories of WeChat public accounts.
- Strategic thinking for corporate public accounts.
- Service account or subscription account? Essential considerations for opening a public account.
- How to systematically define the account's positioning.
- Aligning long-term content planning with corporate brand PR goals.
Session 3: Perfecting Copy – 10 Key Elements for a 100-Point Article
- Evaluation criteria for WeChat public accounts: Analysis of 10 key scoring points.
- Remember: Screen adaptability and readability.
- The appearance of a good article.
- Three major scoring points.
- The cost of incorrect values.
- Two major deductions.
- What style of articles do people love to share?
Session 4: Planning for Viral Content
- Great copy is all about planning.
- Highly effective copywriting planning methods tested in practice.
- Extracting your public account's gold mine: Refining the target audience.
- Highlighting the value of your products and services.
- Strategic vision: Positioning at the industry level.
- Establishing expertise: Leveraging professional unique advantages.
- Visual copywriting as the latest trend: Images and short videos.
- (Case Study Analysis) How to write a WeChat planning document that satisfies leadership?
Session 5: Leveraging Hot Topics Effectively
- Corporations should tread carefully when leveraging hot topics; create a list of taboos.
- Timeliness is key when leveraging hot topics.
- Freshness and creativity in leveraging hot topics.
- How to select "appropriate hot topics" and combine them with target content for great copy.
- Creating a WeChat hot topic planning calendar.
- (Practical Exercise): How to leverage hot topics?
Session 6: Techniques for Promotion and Increasing Followers
- Common techniques for online WeChat activities.
- Offline activities as an effective strategy for attracting followers.
- "Call to action" or "event registration" is crucial.
- Six techniques to stimulate reader participation.
- Three methods to prompt readers to take action.
- Offering ample benefits to attract followers.
- Design tips for activity posters.
Session 7: WeChat Data Analysis
- Understanding the meanings of the data in the WeChat public account backend.
- How to interpret the backend data of each article?
- Adjusting WeChat operational strategies based on data.
- How to use common WeChat ranking software? (Case Study Analysis): How to write a comprehensive WeChat data analysis report.
付款方式
报名后请将培训费汇款至以下账户，并在银行转账单上附注SY20240711或加活动负责人微信进行扫码支付
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦
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