The perceptions and behaviors of consumers and employees in China are changing fast—so fast, in fact, that businesses are finding it extremely hard to keep up. While profound demographics changes are making the consumer and employment market landscape more complex, companies have increasingly began to consider their roles and contribution in society as a startegy to build and maintain loyalty. As CSR gains importance in the eyes of senior management, companies are engaging in a wide range of CSR programs including environmental sustainability, community support, cause-related marketing, and employee enablement. They are investing significantly in publicizing their CSR initiatives inthe hope of strengthening relationships with employees, customers, investors, and the broader community.
To capitalize on the potential of China’s market and workforce, companies need to understand who their
audiences are, what they want and expect from their providers, and how they go about making their choices. Armed with such insights, Chinese companies and multinationals, alike, will be able to create a differentiated sales and HR strategy
that will, in turn, enable them to acquire, engage and retain more customers and employees.
AGENDA
14:00 to 14:30 Registration
14:30 to 14:40 Welcome Remarks
14:40 to 15:10 Presentation by Ms. Audrey Rode, Strategic Planning Director, Nude Agency
15:10 to 15:20 Q&A
15:20 to 15:50 Presentation by Ms. Veronique Rochet, Sustainability Manager, H&M China
15:50 to 16:00 Q&A
16:00 to 16:10 Closing remarks
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