Outperform your competition by professionally launching, marketing and selling your products and services by designing powerful marketing strategy, performing targeted marketing research, structuring marketing plans and executing them successfully.
This course covers the critical activities of planning and implementing marketing strategies. You will gain an in-depth understanding of the management process involved and gain competitive advantage by challenging the conventional approaches.
Through a set of proven action-based course activities, you will be equipped with the practical marketing strategies which will help you gain maximum prots and long-term value from your marketing.
Objectives
At the end of this course, you will have...
- acquired a structure of Systems Thinking to design, build, implement and sustain Strategic Marketing and Sales Planning
- learned the techniques and tips to successfully implement this plan and keep it up to date year after year
- obtained the know-how for focusing your sales and marketing efforts
- explored different approaches to marketing and sales success
- learned how to build and track key success measures
- understood how to implement a complete toolkit for powerful & practical marketing strategies
Key Topics
Foundational Concepts of Marketing
- What is marketing?
- Marketing vs. selling
- Understanding the new economy and globalization
- E-business in marketing
- Deliver value to customers with Customer Relationship Management
The Strategic Marketing planning process
- Define the scope with a Mission Statement
- External analysis:
- PESTEL
- SWOT
- Porter's Five Forces Model
- Trend Analysis
- Identify your marketing objectives
- Porter's Three Generic Strategies
Segmentation, Targeting and Positioning
- Identifying the competitive business focus
- Dening a winning business portfolio
- Effectively differentiating and positioning products/services
Innovation and lateral thinking
- Thinking out-of-the-box
- Utilizing methodologies for innovation
- Applying creativity in Strategic Marketing
Integrating your Marketing Plan
- Framework of a Marketing Plan
- Marketing Plan Checklist
- Implementation of a Marketing Plan
Who Should Attend
Marketing and product managers, directors and vice presidents of marketing, brand managers and management teams.