China’s consumer market is undergoing unprecedented changes and presenting new business opportunities to both international and local companies. However, to fully take advantage, companies must understand well on a number of key market challenges, set up the right CRM strategies, implement effectively and optimize efficiently.
On Wednesday 21st October, The European Union Chamber of Commerce in China is delighted to invite
Didier Richaudeau, Partner at Equancy, to share his insight on CRM strategies.
What are the key success factors of CRM strategy in China? Facing fierce competitions and uncertain market, how can you identify the most valuable customers, acquire new customers and retain existing customers? What tools and organization should be put in place? What are the core competencies of Customer Loyalty Program? How to manage and make best use of customer data? How to build an ideal customer journey? What are the successful cases and what to learn from them? How to measure and leverage your CRM programs?
He will explain that CRM is more than just a technology; it is a comprehensive, customer-centric approach that every enterprise needs to optimize constantly in order to obtain high customer loyalty and maximize revenue.
Speaker
Didier Richaudeau, Partner at Equancy
Didier has a PhD in econometrics and more than 15 year experience in data mining and CRM with numerous clients in different industries all over the world. He has successfully built customer segmentation and other data mining projects for Accor, Cartier, Fnac, Printemps, Leroy Merlin, DisneyLand Resort Paris and other worldwide famous brands.
Agenda
1:30 - 2:00 Registration and Networking
2:00 - 3:45 Understanding your CRM business challenges
Build your CRM systems
3:45 - 4:00 Tea break
4:00 - 5:45 Leverage your CRM capabilities
Measure, learn and optimize
5:45 - Networking
Event Terms & Conditions
Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the "Chatham House Rules").To register for this event please register online by 18:00pm on Tuesday 20th October, 2009. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event.
Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee. To register this event, please contact Mr. Scott Goodfellow at sgoodfellow@euccc.com.cn
For more information, please visit:
http://www.sofitel.com/gb/hotel-1603-sofitel-shanghai-hyland/index.shtml