Enterprise WeChat official account is the mobile official website of the enterprise and the first channel for brand output. Enterprise official account should follow the principles of corporate strategic public relations.
The opening of enterprise-level WeChat official account, strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance... these series of issues all require systematic thinking and planning.
To do a good job in the official account, you also need to master creating content: how to do a good job in long-term content, how to continuously find topics, how to write each copy, how to improve the appearance of the official account, how to improve the spread of articles, how to continuously attract fans to increase brand influence, how to avoid violations of laws and regulations in the specific operation process...
This course will help students master the overall skills of operating enterprise-level WeChat official accounts through high-quality success cases, carefully summarized practical skills, and interactive on-site training, while quickly improving the copywriting ability of enterprise WeChat official accounts.

企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

This course is about the writing skills and typesetting skills of single wechat copywriting, focusing on improving specific writing and operation skills. 本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

This course is about the writing skills and typesetting skills of single wechat copywriting, focusing on improving specific writing and operation skills. 本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-12 | 09:00 - 16:00
• Online Training

Artificial intelligence, especially generative AI, is gradually becoming a new engine for economic development, leading the trend of global technological innovation while reshaping various industries.

China has already published various policies, regulations and standards relating to AI. Most recently, in early July, Ministry of Industry and Information Technology (MIIT), Office of the Central Cyberspace Affairs Commission (CAC), National Development and Reform Commission (NDRC), and Standardization Administration of China (SAC) jointly issued the National Comprehensive Standardization System for Artificial Intelligence Industry (2024 Edition). MIIT also announced the establishment plan of the AI Standardization Technical Committee, the secretariat of which will be located at the China Academy of Information and Communication Technology, to expedite the formulation of AI standards in support of industry development.

A year ago, on July 13, 2023, a number of Chinese departments jointly issued China's first regulatory document on generative AI, the Interim Measures for the Administration of Generative AI Services. On the upcoming first anniversary of the release of the Interim Measures, the European Union Chamber of Commerce in China is honoured to invite well-known experts, lawyers, consulting institutions and representatives from industries to discuss the current situation, challenges and future trends of the AI industry in depth and conduct a comprehensive analysis of AI development in light of recent developments. We look forward to your participation and work together to draw a more exciting blueprint for the future of the AI industry.

人工智能，特别是生成式人工智能，正逐渐成为推动经济发展的新引擎，在引领全球技术革新潮流的同时，也重塑着各行各业。

截至目前，中国已发布一系列人工智能相关政策、法规和标准。在此基础上，2024年七月初，工业和信息化部、中央网络安全和信息化委员会办公室、国家发展和改革委员会、国家标准化管理委员会共同发布了《国家人工智能产业综合标准化体系建设指南（2024版）》。同期，工信部公布了人工智能标准化技术委员会筹建方案，秘书处挂靠单位为中国信息通信研究院，以通过标准制定推动人工智能产业发展。

一年前，2023年7月13日，国家网信办、国家发改委、教育部、科技部、工信部、公安部以及广电总局联合发布了中国首份生成式人工智能监管文件——《生成式人工智能服务管理暂行办法》。值此《暂行办法》即将发布一周年之际，中国欧盟商会有幸邀请业界知名专家、律师、咨询机构和中外产业界代表，深入探讨人工智能产业的现状、挑战与未来趋势，结合近期发展，就人工智能产业进行全景分析。期待您的参与，共同为人工智能产业的未来描绘更加精彩的蓝图。

• 2024-07-12 | 13:30 - 16:30
• Conference Room, 5F , Innoway 中关村创业大街

WANT TO TRY ROWING? Now it is the opportunity to start! Join the rowing workshops organized by the European Chamber Nanjing Chapter and also enjoy a high-level networking among the beautiful Xuanwu Lake!

• 2024-07-12 | 18:00 - 19:00
• 艇进国际赛艇俱乐部 Tingjin International rowing Club

This "emotion management course" is to help students upgrade the operating system of "emotion", so that emotion and reason can cooperate efficiently and play a role together, and lead students to conduct in-depth self-inquiry and awareness, get out of the emotional "stuck" point, improve the ability to get along with pressure, and maintain a positive attitude in an uncertain environment.这门“情绪管理课”就是要帮助学员升级“情绪”这个操作系统，让情绪与理性高效配合，共同发挥作用，并带领同学们进行深度的自我探询与觉察，走出情绪“卡”点，提升与压力相处的能力，在不确定的环境中保持积极心态。

• 2024-07-16 | 09:00 - 16:30
• Teams online

To better understand the revised version of the Company Law, we are delighted to have Wang Xiang, Director General of Legislative Planning Office, Legislative Affairs Commission of the Standing Committee of the NPC to give an exclusive and closed-door interpretation session with European Chamber members.
为更好帮助会员了解公司法新修订的有关内容，中国欧盟商会非常荣幸邀请到全国人大法制工作委员会立法规划室王翔主任就公司法修法情况进行介绍，并回应会员企业关切问题。

• 2024-07-16 | 14:30 - 16:30
• Beijing, To be confirmed by NPC

“Games Wide Open” – we eagerly anticipate the Paris Olympics 2024. The global nature of the Olympics encourages sports participation in China and beyond, through corporate sponsorship, community initiatives, and extensive media coverage, promoting a healthier, more active generation. Our speaker series will explore two critical themes focused on China: a) transforming youth sports participation and b) maximising sports sponsorship effectiveness. We aim to inspire young athletes and ensure sponsorships are impactful, measurable, and aligned with broader social and health objectives.

• 2024-07-16 | 16:00 - 19:00
• Hansgrohe InnovationParc

新任经理人，一线管理者，团队或项目负责人，储备管理人才，基础管理技能进阶人员。

课程收益：
建立管理角色和态度的自我认知；
强化向经理进阶所需的管理理念和行为原则；
加强对人的洞察和关注能力；
通过沟通提升个人影响力：冰山理论;
沟通技能精华；有效倾听和提问的力量;
如何处理异议：认同的技能与态度;
协助学员在管理岗位上建立积极畅通的沟通和反馈环境，能够面对不同意见的挑战；
通过激励和授权他人，发展平衡领导力，帮助每个人实现目标；
掌握管理工具与技巧，实现从“认知”到“行动”的交互提升和改进。

• 2024-07-17 | 09:00 - 16:30
• European Chamber Shanghai Office