By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

【课程背景】
英国危机管理专家迈克尔·里杰斯特有句名言，走好每一步是解决冲突最好的方法。的确，因冲突倒下的公司很多，但是从冲突之中挺过来的公司更多，关键就在于不打无准备之仗。再复杂的困难，处理起来，也有一定的流程，只要把流程中的每一步走好，处理冲突就变得轻松。随着社会的发展，竞争越来越激烈，协作已经成为取得成功的关键，越来越多的企业开始重视跨部门冲突管理。跨部门协作是企业成功发展的基础，不仅可以提升企业整体竞争力，还可以提高企业纯利润，从而实现更大的利润增长。跨部门协作能够更有效的实现企业目标，提高企业整体技术水平，扩大企业规模，降低企业成本。跨部门协作能够降低人力资源的成本，因为它可以提高企业人力资源的效率，增加工作产出，为企业带来更大的经济效益。
[Course Background]
British crisis management expert Michael Riegert once said, "Taking each step well is the best way to resolve conflicts." Indeed, many companies have fallen due to conflicts, but more have survived and thrived by effectively navigating through conflicts. The key lies in being prepared rather than engaging in unprepared battles. Even the most complex difficulties can be managed with a structured approach. Handling conflicts becomes easier when each step in the process is managed effectively.

• 2024-08-06 | 09:00 - 16:00
• Online Training

课程背景】
情商(EQ)又称情绪智力,体现了一个人对于自身和他人情绪的理解和处理能力。情商是每一位职场人士对自己工作情绪了解、控制和自我激励的能力,更侧重对他人工作情绪的了解和把握,以及如何处理好职场人际关系,是职业化情绪能力的表现。没有沟通,就没有理解,没有理解,就不会有彼此的信任,而缺乏信任,就不会有愉快的合作和成功的管理,当然更谈不上什么执行力的加强。然而网上众多情商课程中，讲述的多是一些话术,很多人学会知其一不知其二,对其本源的东西不了解,就不能将话术真正应用在实际的工作生活中反而很可能结果是适得其反，这门《情商提升》极其适合想要真正有效提升情商的人们。
【Course Background】
Emotional Intelligence (EQ), also known as emotional quotient, reflects an individual's capacity to understand and manage emotions, both in oneself and others. EQ is crucial for every professional in terms of self-awareness, emotional regulation, and self-motivation in the workplace. It emphasizes understanding and navigating others' emotions, as well as effectively managing workplace interpersonal relationships, demonstrating professional emotional abilities. Without communication, there is no understanding; without understanding, there is no mutual trust. Lack of trust undermines pleasant cooperation, successful management, and certainly diminishes the enhancement of execution capabilities.However, among the myriad EQ courses available online, many focus on mere rhetoric. Many individuals grasp only superficial knowledge and lack understanding of the fundamentals. They struggle to apply these techniques effectively in real-world work scenarios, often resulting in counterproductive outcomes. This course, "Enhancing Emotional Intelligence," is exceptionally suitable for those seeking genuine and effective improvement in EQ.

• 2024-08-14 | 09:00 - 16:00
• Online Training

中国欧盟商会与易迪思携手举办超值线下公开课——业务赋能专场
课程包括：新产品研发项目管理、一张画布拉通组织与个人目标、因企制宜的识人用人、对标学美的从战略到执行、经营系统思维提升工作坊

European Chamber and Eddic jointly host High-Value Public Courses - Business Empowerment Session
The courses include: New Product Development Project Management, Aligning Organizational and Personal Goals with One Canvas, Tailoring Talent Management to the Enterprise, Learning from Midea: From Strategy to Execution, and Executive Workshop on Enhancing Systematic Business Thinking.

• 2024-08-19 - 2024-08-22 | 09:00 - 17:00
• Conference Room, Guangdong Branch, Generali China Life Insurance Co., Ltd., 18th Floor, Chow Tai Fook Financial Center, 6 Zhujiang East Road, Zhujiang New Town, Tianhe District, Guangzhou

In the rapidly changing policy environment, mastering efficient government relations management strategies is the key to the steady development of enterprises. This training aims to help government affairs practitioners better manage and maintain the relationship between enterprises and government departments, fully and comprehensively carry out specific implementation work, and understand how to more effectively express the interests and demands of enterprises to the government. The course will attempt to focus on how to find the right stakeholders from the perspective of the working style of multinational corporations. Based on win-win solutions, it will explore how to communicate specifically with the government in order to establish cooperation mechanisms and handle related issues effectively.

在快速变化的政策环境下，掌握高效的政府关系管理策略是企业稳健发展的关键。此次培训旨在帮助政府事务从业者更好地管理和维护企业与政府部门的关系，充分全面地做好具体的执行性工作，了解如何更有效地向政府表达企业的利益诉求。课程将尝试从跨国企业工作风格的角度，关注于如何找到正确的利益相关方，在双赢的解决方案基础上，探讨怎样与政府进行具体沟通，以期建立合作机制、处理好相关问题。

• 2024-08-21 | 13:20 - 17:00
• Teams online

【课程背景】
在快速变化的政策环境下，掌握高效的政府关系管理策略是企业稳健发展的关键。此次培训旨在帮助政府事务从业者更好地管理和维护企业与政府部门的关系，充分全面地做好具体的执行性工作，了解如何更有效地向政府表达企业的利益诉求。课程将尝试从跨国企业工作风格的角度，关注于如何找到正确的利益相关方，在双赢的解决方案基础上，探讨怎样与政府进行具体沟通，以期建立合作机制、处理好相关问题。
【Course Background】
In a rapidly changing policy environment, mastering effective government relations management strategies is crucial for the steady development of enterprises. This training aims to help government affairs practitioners better manage and maintain relationships between enterprises and government departments, comprehensively execute specific tasks, and understand how to more effectively communicate the interests of the enterprise to the government. The course will explore, from the perspective of multinational corporate work styles, how to identify the right stakeholders and discuss ways to communicate with the government based on win-win solutions. The goal is to establish cooperative mechanisms and address related issues.

• 2024-08-21 | 13:20 - 17:00
• online webinar/线上培训

This workshop focuses on how HR and management can keep up with trends in DEIA practices and apply them in the context of China and Asia. This workshop includes a focus on building organizational and HR capability to support effective workplace processes.

• 2024-08-21 | 13:30 - 17:00
• Room tbc in Building 2 (Depend on the number of attendees)

【课程背景】
在现代工作场景中，无论在日常交流、文件编写、年度总结、工作汇报、产品推介、竞岗演讲、方案展示，还是客户服务等众多环节，高效表达起着至关重要的作用。有些人能够凭借精湛的语言技巧吸引听众，而真正的影响力则体现在表达后带来的启示与影响。特别是在当前信息繁杂、个体发声普遍的时代，优秀的表达能力无疑是获得更多资源、抓住机遇、提升个人价值的关键。
造成表达不清晰的主要原因之一是缺乏条理化的思考。逻辑思维并非天生具备，而是可通过系统训练来提升。这种逻辑能力不仅适用于口头表达，还对思考决策、写作、问题解决、规划制定等各项工作技能至关重要。因此，本课程从逻辑思维的基础出发，旨在教授一系列实用且有针对性的表达技巧与方法。通过学习，学员将同步提升逻辑思考与表达能力，成长为具备独立见解、敏锐洞察力及影响力的职场人士，从而在竞争激烈的职场环境中争取更大支持、捕捉更多机遇，并最终收获更丰富的成果。
【Course Background】
In today's modern work environment, effective communication plays a crucial role in various aspects such as daily interactions, document writing, annual summaries, work reports, product presentations, competitive job interviews, proposal presentations, and customer service. Some individuals can attract audiences with impeccable language skills, but real influence lies in the insights and impact generated by their expressions. Particularly in this era of abundant information and widespread individual voices, excellent communication skills are undeniably key to acquiring more resources, seizing opportunities, and enhancing personal value.One of the primary reasons for unclear communication is the lack of structured thinking. Logical thinking is not innate but can be enhanced through systematic training. This logical ability is crucial not only for oral communication but also for work skills such as decision-making, writing, problem-solving, and planning.Therefore, starting from the basics of logical thinking, this course aims to teach a series of practical and targeted communication techniques and methods. Through this learning process, participants will simultaneously enhance their logical thinking and communication abilities. They will develop into professionals with independent insights, keen insights, and influence, enabling them to garner greater support, seize more opportunities in the fiercely competitive workplace environment, and ultimately achieve more fruitful results.

• 2024-08-27 | 09:00 - 16:00
• Online Training