【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

中国欧盟商会[一小时早餐聚会]系列活动 One-hour Breakfast Get-together - One hour before your workday begins.

• 2024-07-17 | 07:45 - 09:00
• August Café

HR Initiative Seminar -[Cost Efficiency Series] Over-Time Pay Judicial Practice & Problem Solving Seminar [降本增效系列活动之] 加班费司法实践疑难问题座谈会

• 2024-07-19 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room

【课程背景】
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT 作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的 PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。本课程致力于通过前沿的 AI 技术，对PPT 设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲 PPT 的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
[Course Background]
In today's rapidly evolving digital era, the speed and reach of information dissemination have reached unprecedented levels. As a crucial tool for information presentation and communication, PowerPoint (PPT) has transcended its role of mere information transmission. It has become a tangible reflection of individual professional competence, creative thinking, and corporate brand image. A well-designed, content-rich, and logically structured PPT can immediately capture audience attention, effectively convey core information, and enhance persuasiveness.This course aims to revolutionize PPT design and presentation skills through cutting-edge AI technologies. Our goal is to help participants master advanced design tools and methods, enhancing their ability to create and deliver PPT presentations in a professional and captivating manner across various business, educational, and public settings.

• 2024-07-23 | 09:00 - 16:00
• Online Training

F&T Initiative Seminar [Cost Efficiency Series] F&T Compliance Facilitates Reducing Costs and Increasing Efficiency [降本增效系列活动之] 财税合规助力降本增效

• 2024-07-23 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room

[Offline Training] Non-Authority Influencing and Networking 发挥非职权影响力，拓展多方关系 (Chinese Language 中文授课)

• 2024-07-26 | 09:00 - 17:00
• European Chamber Office Tianjin, 41 Floor, The Big Meeting Room

At 15:00 on 2nd August the European Chamber Shenyang Chapter is proud to be hosting our HR Sharing Salon Session III: Activating Learning-Style Organizational Development. The seminar will help HR departments activate their organization’s learning capabilities and facilitate organizational development through Michelin’s unique learning-style development. Our speaker will provide valuable insight into Michelin’s application of ecological evolution in the workplace to develop the necessary flexible and resilient workforce in today’s whirlwind world.
欧盟商会沈阳分会将于8月2日下午3点，举办第三届HR分享沙龙活动——“激活学习型组织发展”。此次研讨会旨在帮助HR部门激发其组织的学习能力，并通过米其林独特的学习型发展模式促进组织的成长。我们的演讲嘉宾将深入讲解米其林在工作场所中应用生态演进的方法，以培养适应当今动态世界所需的灵活且有韧性的员工队伍。

• 2024-08-02 | 15:00 - 17:30
• 新华天玺大厦F座 3层新华创新中心 3rd Floor Xinhua Innovation Centre Block F, Xinhua Tianxi Building

【课程背景】
英国危机管理专家迈克尔·里杰斯特有句名言，走好每一步是解决冲突最好的方法。的确，因冲突倒下的公司很多，但是从冲突之中挺过来的公司更多，关键就在于不打无准备之仗。再复杂的困难，处理起来，也有一定的流程，只要把流程中的每一步走好，处理冲突就变得轻松。随着社会的发展，竞争越来越激烈，协作已经成为取得成功的关键，越来越多的企业开始重视跨部门冲突管理。跨部门协作是企业成功发展的基础，不仅可以提升企业整体竞争力，还可以提高企业纯利润，从而实现更大的利润增长。跨部门协作能够更有效的实现企业目标，提高企业整体技术水平，扩大企业规模，降低企业成本。跨部门协作能够降低人力资源的成本，因为它可以提高企业人力资源的效率，增加工作产出，为企业带来更大的经济效益。
[Course Background]
British crisis management expert Michael Riegert once said, "Taking each step well is the best way to resolve conflicts." Indeed, many companies have fallen due to conflicts, but more have survived and thrived by effectively navigating through conflicts. The key lies in being prepared rather than engaging in unprepared battles. Even the most complex difficulties can be managed with a structured approach. Handling conflicts becomes easier when each step in the process is managed effectively.

• 2024-08-06 | 09:00 - 16:00
• Online Training

[A 2-DAY Offline Training] Middle-level Managers' Management Ability Improvement [2天线下培训] 中层经理管理能力提升

• 2024-08-09 - 2024-08-10 | 09:00 - 16:30
• Beijing(Will confirm venue 1-2 weeks before training)

即兴领导力是一种激发自我和团队力量，赋能团队成员，共同完成目标的领导力训练方法。团队成员将通过“剧本杀”的形式随机分配到预设场景中的角色，在其中体验和应对各种实际工作中的挑战，从而提升个人与团队的协作能力和领导力水平。在活动中，参与者将有机会从第一视角或第二视角观察即兴情境下不同岗位工作者的行为习惯和反应。通过角色互换的模式，员工可以更好地理解彼此的工作方式和挑战，从而增进相互理解，提升整体绩效。“即兴领导力”不仅是一个培训项目，更是一场深度体验和自我提升的机会。此次活动旨在帮助参与者在一个安全且充满创意的环境中探索自身潜力，提升团队合作与领导能力，为未来的职业发展打下坚实的基础。
Improvisational Leadership is a leadership training method designed to inspire self and team strength, empowering team members to achieve goals together. Team members are randomly assigned roles in pre-set scenarios in the form of a "scripted murder mystery," where they experience and address various challenges encountered in real work settings. This enhances their individual and team collaboration skills and leadership abilities. Participants will have the opportunity to observe the behavior and reactions of workers in different roles from a first-person or second-person perspective in improvisational scenarios. Through role-swapping, employees can better understand each other's work methods and challenges, thereby increasing mutual understanding and improving overall performance. "Improvisational Leadership" is not just a training program but also an opportunity for deep experience and self-improvement. This event aims to help participants explore their potential in a safe and creative environment, enhance teamwork and leadership abilities, and lay a solid foundation for future career development.

• 2024-08-09 | 13:30 - 17:00
• Shenyang New World EXPO, 4th Floor, EXPO Gallery 沈阳新世界博览馆，4层，博览阁