This course is about the writing skills and typesetting skills of single wechat copywriting, focusing on improving specific writing and operation skills. 本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

WANT TO TRY ROWING? Now it is the opportunity to start! Join the rowing workshops organized by the European Chamber Nanjing Chapter and also enjoy a high-level networking among the beautiful Xuanwu Lake!

• 2024-07-12 | 18:00 - 19:00
• 艇进国际赛艇俱乐部 Tingjin International rowing Club

“Games Wide Open” – we eagerly anticipate the Paris Olympics 2024. The global nature of the Olympics encourages sports participation in China and beyond, through corporate sponsorship, community initiatives, and extensive media coverage, promoting a healthier, more active generation. Our speaker series will explore two critical themes focused on China: a) transforming youth sports participation and b) maximising sports sponsorship effectiveness. We aim to inspire young athletes and ensure sponsorships are impactful, measurable, and aligned with broader social and health objectives.

• 2024-07-16 | 16:00 - 19:00
• Hansgrohe InnovationParc

中国欧盟商会[一小时早餐聚会]系列活动 One-hour Breakfast Get-together - One hour before your workday begins.

• 2024-07-17 | 07:45 - 09:00
• August Café

This "emotion management course" is to help students upgrade the operating system of "emotion", so that emotion and reason can cooperate efficiently and play a role together, and lead students to conduct in-depth self-inquiry and awareness, get out of the emotional "stuck" point, improve the ability to get along with pressure, and maintain a positive attitude in an uncertain environment.这门“情绪管理课”就是要帮助学员升级“情绪”这个操作系统，让情绪与理性高效配合，共同发挥作用，并带领同学们进行深度的自我探询与觉察，走出情绪“卡”点，提升与压力相处的能力，在不确定的环境中保持积极心态。

• 2024-07-17 | 09:00 - 16:30
• Teams online

新任经理人，一线管理者，团队或项目负责人，储备管理人才，基础管理技能进阶人员。

课程收益：
建立管理角色和态度的自我认知；
强化向经理进阶所需的管理理念和行为原则；
加强对人的洞察和关注能力；
通过沟通提升个人影响力：冰山理论;
沟通技能精华；有效倾听和提问的力量;
如何处理异议：认同的技能与态度;
协助学员在管理岗位上建立积极畅通的沟通和反馈环境，能够面对不同意见的挑战；
通过激励和授权他人，发展平衡领导力，帮助每个人实现目标；
掌握管理工具与技巧，实现从“认知”到“行动”的交互提升和改进。

• 2024-07-17 | 09:00 - 16:30
• European Chamber Shanghai Office

Recent world events such as the Covid Pandemic have challenged us to prepare to manage previously unthinkable situations that may threaten an organization’s future. This new challenge goes beyond the mere emergency response plan or disaster management activities that you might previously have employed. Your organisation must engage in a comprehensive process best described generically as Business Continuity. It is no longer enough to draft a response plan that anticipates naturally, accidentally, or intentionally caused disaster or emergency scenarios. Today’s threats require creating an ongoing, interactive process that ensures the continuation of an organization’s core activities before, during, and, most importantly, after a major crisis event.

• 2024-07-17 | 13:30 - 17:00
• Shanghai

In today's highly competitive business environment, enterprises are constantly seeking ways to enhance their operational efficiency and reduce costs. This event, titled "Enhancing Enterprise Efficiency and Reducing Costs from the Perspectives of Human Resources and Taxation," aims to provide insights and strategies for companies to achieve these goals. The European Chamber Nanjing is pleased to invite the experts from D’Andrea & Partners Legal Counsel and PHC Advisory, to share the insights to our members.

Background:
With the ever-changing economic landscape, businesses are facing increasing pressure to optimize their operations. Understanding the complex interplay between human resource management and taxation policies is crucial for driving down costs while maintaining or improving productivity.

• 2024-07-18 | 14:30 - 16:30
• Universe Meeting Room, 6F, DB Schenker Technology Solution Center (Nanjing)

HR Initiative Seminar -[Cost Efficiency Series] Over-Time Pay Judicial Practice & Problem Solving Seminar [降本增效系列活动之] 加班费司法实践疑难问题座谈会

• 2024-07-19 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room