Writing skills are essential for marketing and branding professionals. Different materials are needed for different occasions and media. Due to the influence by internet and booming of we media in China, the standard grammars and writing rules were forgotten. For example, the writing style of corporate articles to be published on media should follow more standard grammar and wording. Meanwhile, advertising contents posted on social media can be more informal. However, many writers lack of training confused them. In this training course ,we will focus on practical writing skills with many exercises.

写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。导致了很多企业的宣传文章实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。本课旨在从基本功入手，帮助相关部门的人员提高写作能力，改善日常工作中遇到的写作问题。

• 2022-07-29 | 09:00 - 16:00
• Online webinar

All production activities of an enterprise are carried out in the team, and the quality of the team's work is directly related to the economic efficiency and sustainable development of the enterprise. The team leader not only undertakes important production tasks, but also manages the team and maintains good communication and coordination between the upper and lower levels. The quality and ability of the team leader has a direct impact on the quality, delivery, efficiency, cost, safety and morale of the staff.

企业的所有生产活动都在班组中进行，班组工作的好坏直接关系着企业的经济效益和持续发展。班组长不仅承担着重要的生产任务，还要管理好团队、做好上下级的沟通协调，其素质和能力水平的高低直接影响到产品的质量、交期、效率、成本、安全生产和员工士气。

• 2022-07-28 - 2022-07-29 | 09:00 - 17:00
• Online webinar

Customers' demands are increasingly diversified. Correspondingly, small batch and multiple varieties have gradually become the norm that enterprises must face. Some enterprises are difficult to adapt to the rapidly changing market fluctuations, and either "high shortage" or "high inventory" occurs. These two extreme solutions cannot be solved without scientific and systematic supply chain management.

客户需求日益呈现多元化，与之相对应，小批量、多品种逐渐成为企业必须面对的常态，一些企业难以适应快速变化的市场波动，要么出现“高缺货”现象，要么出现“高库存”，这两个极端的破解，离不开适合科学的、系统的供应链管理。

• 2022-07-27 - 2022-07-28 | 09:00 - 17:00
• Online webinar

The employee experience can be understood in a simple way: it answers a question that is often asked, "What is this company like?" In today's society, job seekers don't just consider salary when comparing offers. What they look for more than that is what the old employees say about the company, the atmosphere of the company and the team. And these are the result of the employee experience.

关于员工体验可以用一个简单的方式来理解：它回答了一个常常被问到的问题：“这家公司是什么样的？”当今社会，求职者对比offer时，并不只考虑薪资待遇。他们更加看重的，是公司老员工对公司的评价，公司与团队的氛围。而这些都是员工体验的结果。

• 2022-07-26 | 14:00 - 18:30
• Shenyang New World EXPO, 4th Floor, EXPO Gallery 沈阳新世界博览馆，4层，博览阁

For new field directors or "old directors" who have transformed from technology to management, based on the analysis of the field director quality model, focusing on the necessary management capabilities of excellent field directors, comprehensive analysis of the field director's capabilities, in order to allow field directors to improve their capabilities in the practice, to provide them with a full range of practical training based on management capabilities to improve.

针对新任现场主管或从技术转型为管理的“老主管”，基于现场主管素质模型分析，围绕优秀现场主管必备的管人理事能力，360°剖析现场主管各项能力，让现场主管在实战中提升各项能力，为他们提供基于管理能力全方位实战型提升的训练。

• 2022-07-21 - 2022-07-22 | 09:00 - 17:00
• Online webinar

Middle and grass-roots managers are the mainstay of enterprises. Based on years of counseling experience and research feedback on a large number of manufacturing enterprises, this webinar obtains the specific pain points for middle and grass-roots managers to improve their management skills. For example: how to effectively analyze the reasons behind and deal with the typical resignation of key employees? How to clearly analyze the performance problems of subordinates and find improvement methods? What is the effective management strategy in the face of cooperation objects with low cooperation? How to use it? This course focuses on 13 typical scenes that middle and grass-roots managers will encounter, so as to comprehensively and quickly improve the management skills and awareness of managers.

中基层管理者是企业的中流砥柱，基于对大量制造型企业的学习辅导经验与调研反馈，我们得出中基层管理者提升的管理技能具体痛点。例如：关键员工出现离职的典型情况如何有效分析原因和正确处理？如何清晰地分析下属的绩效问题并找到改善方法？面对配合度不高的合作对象，有效的管理策略是什么？怎么具体运用？本次课程重点涵盖了中基层管理者会遇到的13个典型场景，籍此以全面、快速提升管理人员的管理技能和管理意识。

• 2022-07-21 | 09:00 - 17:00
• Online webinar

PowerPoint has become one of the most needed skills in nowadays work place that a concise and undstandable PowerPoint presentation shows one's competence in data analysis and logical thinking.

如今，ppt的制作已经成为了不可或缺的一项技能。一份好的ppt不仅能够让你的工作汇报简洁易懂，还能够展现你对信息分析处理的能力以及你的逻辑思维能力。

• 2022-07-18 | 20:00 - 21:00
• Online webinar

In today's globalised world, with the advent of the era of marginal profits, the Lean manufacturing model has become the best tool for modern companies to compete and cope with the ever-changing market environment, to respond quickly to the market demand for multiple varieties and small batches, and to make a profit in the midst of marginal profits. Lean production is the flexible application of the Lean model after a deep understanding of its true meaning, aligning the Lean principles with the company's operational guidelines to help the company develop faster and better. In a market environment where product variety is increasing and product life cycles are becoming shorter, competition is becoming more and more intense. Customers are putting enormous pressure on production departments to demand: smaller quantities and more variety; shorter and more accurate lead times; meeting frequent design and order changes, lower prices and better quality.在全球化竞争的今天，随着微利时代的来临，精益生产模式已成为现代企业竞争和应对瞬息万变的市场环境、以快速响应市场适应多品种小批量的市场需求、在微利中盈利的最佳利器。精益生产是在深刻领会到精益生产模式的真谛后灵活的加以应用，将精益原则与公司的运营指导方法相一致，助力企业更快更好的发展。在产品品种越来越丰富，产品生命周期越来越短的市场环境之下，竞争越来越激烈。客户向生产部门施加了巨大的压力，提出了如下的要求：小批量多品种；更短的、更准确的交货期；满足常常发生的设计变更与订单变更，更低的价格、更好的品质。

• 2022-07-14 - 2022-07-15 | 09:00 - 17:00
• Online webinar

Upward management refers to the process of consciously working with superiors in order to achieve the best results for the company, superiors and yourself. It is to strategically cooperate with the boss's style and goals, and integrate them with yours so as to be able to make a difference, assist the boss and achieve your personal career goals. It is the process of consciously working with your boss in order to achieve the best possible result for you, your boss, and the company. Upward mangement is not exactly the same as communicating upwards. There are differences in connotation between the two. The connotation of the former is obviously greater than that of the latter, and the latter only refers to the dissemination of information.

向上管理，是指为了给公司、给上级及自己取得最好的结果而有意识地配合上级一起工作的过程。是从战略上配合上司的作风和目标，并将其与自身的作风和目标融合起来，从而能够有所作为，辅助上司并实现个人的职业目标。即为了给你、你的上司和公司取得最好成绩，而有意识地配合上司一起工作的过程。向上管理不完全等同于向上沟通。两者存在内涵的差异，前者的内涵明显要大于后者，后者仅仅是指信息上的传播。

• 2022-07-14 - 2022-07-15 | 09:00 - 12:00
• Online training (2 days)

A majority of business elites are familiar with mind mapping and are good at using various mapping software. What's more, how can we give full play to its real effect, solve misunderstandings and consciously use mind maps to improve our thinking power?

大多数商务精英对思维导图并不陌生，且擅于运用各类导图软件。如何能更好地发挥其真正效力，破解误区，有意识地运用思维导图提升我们的思考力？

• 2022-07-14 | 15:00 - 16:30
• Online webinar